Question 1

the five situational influences that affect the consumer purchase decision process.

Accepted Answer

Situational influences include...

Question 2

gives her daughter Megan an allowance of $5 a week.On Friday,Beth takes Megan shopping to select whatever item she wants to buy.If the desired item costs more than $5,Megan's mother suggests she save her money until she has enough saved to pay for the desired item.When Megan is finally able to purchase the item of her choice,she is allowed to pay for it herself,including engaging with the sales clerk to complete the purchase experience.In this way,Beth encourages the development of Megan's

Accepted Answer

A)   consumer assimilation.
B)   consumer acculturation.
C)   purchasing socialization.
D)   consumer socialization.
E)   purchasing enculturation.F) D) and E)
G) B) and E)

Question 3

Opinion leaders refer to

Accepted Answer

A)   individuals within an organization who influence decision-making.
B)   individuals who are able to use moral suasion to get others to comply with the latest trends.
C)   individuals in an organization who encourage other paid individuals to forward marketer-initiated messages to others via e-mail, social networking websites, and blogs.
D)   individuals who exert direct or indirect social influence over others.
E)   individuals who are able and willing to cut red tape and move an organization's marketing program forward.F) A) and E)
G) A) and D)

Question 4

Consumers spend little time and effort evaluating alternatives in the purchase of table salt and milk.The consumer purchase decision process for such staples involves __________,which is virtually a habit and typifies low-involvement decision-making.

Accepted Answer

A)   limited problem solving
B)   extended problem solving
C)   situational problem solving
D)   rational problem solving
E)   routine problem solvingF) B) and E)
G) B) and C)

Question 5

Between classes,many college students stop at conveniently located vending machines for their favorite candy bars and soft drinks.Their choices are generally made quickly and with little or no effort to consider alternative product offerings.The college students described here are most likely involved in ________ problem solving purchase situations.

Accepted Answer

A)   limited
B)   routine
C)   extensive
D)   intensive
E)   unlimitedF) All of the above
G) C) and E)

Question 6

the marketing student said,"It's really hard for me to get to class on time without a car," she was entering which stage of the consumer purchase decision process?

Accepted Answer

A)   purchase decision
B)   alternative evaluation
C)   information search
D)   problem recognition
E)   postpurchase behaviorF) B) and E)
G) A) and D)

Question 7

purchase of bottled water is a low-involvement purchase.How can a market leader like Perrier convince people to buy its brand instead of one of the numerous other brands displayed on retailers' shelves?

Accepted Answer

A)   avoid Perrier brand stockouts in retailers
B)   make the purchase decision a high-involvement one
C)   offer coupons for Perrier bottled water
D)   convince retailers to offer only Perrier water
E)   denigrate its competitionF) A) and E)
G) B) and D)

Question 8

reference group that a person wishes to be a member of or wishes to be associated with is referred to as a(n) __________ group.

Accepted Answer

A)   preference
B)   membership
C)   aspiration
D)   assimilation
E)   integratedF) None of the above
G) B) and E)

Question 9

Which of the following is a reason that marketing to Hispanics has proven to be a challenge?

Accepted Answer

A)   The Hispanic subculture is very diverse.
B)   Hispanics don't consider advertising a credible source of product information.
C)   Hispanics communities are spread out through the entire country and therefore difficult to target.
D)   Hispanics don't particularly care for American-made products; they tend to be ethnocentric in their product preferences.
E)   Assimilation is very important and the Hispanic community finds cultural target marketing offensive.F) C) and E)
G) B) and C)

Question 10

are a consumer electronics manufacturer and will introduce a new high-quality Internet-capable,3D LED HDTV during the next six months.In the past,you have had success using lifestyle analysis,particularly the VALS system,to help you profile your customers.Which of the following VALS profiles would be the most logical target market for your new product?

Accepted Answer

A)   Survivors
B)   Believers
C)   Experiencers
D)   Achievers
E)   InnovatorsF) A) and C)
G) A) and E)

Question 11

a response elicited by one stimulus is generalized to another stimulus,it is called a

Accepted Answer

A)   selective comprehension.
B)   selective retention.
C)   stimulus generalization.
D)   stimulus discrimination.
E)   routine problem solving.F) B) and E)
G) B) and D)

Question 12

Various product-rating organizations such as government agencies and TV "consumer programs" are called

Accepted Answer

A)   relational sources.
B)   marketer sources.
C)   personal sources.
D)   public sources.
E)   stakeholder sources.F) A) and B)
G) A) and E)

Question 13

is a subculture? What are some examples of products targeted at American subcultures?

Accepted Answer

Subculture refers to a subgroup with uni...

Question 14

__________ is the action taken by a consumer to satisfy a drive.

Accepted Answer

A)   cue
B)   demotivator
C)   motivator
D)   response
E)   stimulusF) A) and D)
G) A) and E)

Question 15

Which type of purchase is most likely to be the result of joint decision making?

Accepted Answer

A)   groceries
B)   children's toys
C)   medicine
D)   home appliances
E)   breakfast cerealF) A) and C)
G) All of the above

Question 16

Figure 5-5
-According to Figure 5-5 above,the need for friendship,belonging,and love would be found in what level of the hierarchy of needs?

Accepted Answer

A)   "A"
B)   "B"
C)   "C"
D)   "D"
E)   "E"F) A) and B)
G) All of the above

Question 17

Which of the following statements about subliminal perception is most accurate?

Accepted Answer

A)   The Federal Communications Commission (FC
C)   believes that subliminal perception is effective with a sizeable number of consumers.
B)   Subliminal messages are illegal in the United States.
C)   Subliminal messages are more effective now due to the advances in computer-generated images and graphics in movies and TV programs.
D)   About half of U.S. consumers think that subliminal messages can cause them to buy things they don't want.
E)   The use of subliminal messaging is monitored by the Better Business Bureau.F) B) and E)
G) A) and C)

Question 18

situational influences have an impact on a consumer's purchase decision process.They are: purchase task,social surroundings,__________,temporal effects,and antecedent states.

Accepted Answer

A)   competitive offerings
B)   physical surroundings
C)   core values
D)   motivation
E)   economic effectsF) None of the above
G) B) and C)

Question 19

the VALS framework,consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to.One segment of the two achievement-motivated groups,known as __________,have a busy,goal-directed lifestyle and a deep commitment to career and family.Image is important to them.

Accepted Answer

A)   Experiencers
B)   Believers
C)   Makers
D)   Achievers
E)   ThinkersF) C) and D)
G) D) and E)

Question 20

past experience is insufficient,the risk of making a wrong decision is high,and the cost of gathering information is low,a consumer is more likely to use an __________ for information.

Accepted Answer

A)   internal search
B)   informal search
C)   expert directed search
D)   external search
E)   experiential searchF) C) and D)
G) B) and E)

Exam 5: Understanding Consumer Behavior

Consumers spend little time and effort evaluating alternatives in the purchase of table salt and milk.The consumer purchase decision process for such staples involves __________,which is virtually a habit and typifies low-involvement decision-making.

Correct Answer
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Correct Answer
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the five situational influences that affect the consumer purchase decision process.

Correct Answer
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Situational influences include...
View Answer

past experience is insufficient,the risk of making a wrong decision is high,and the cost of gathering information is low,a consumer is more likely to use an __________ for information.

Correct Answer
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Which of the following statements about subliminal perception is most accurate?

Correct Answer
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a response elicited by one stimulus is generalized to another stimulus,it is called a

Correct Answer
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Correct Answer
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Correct Answer
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__________ is the action taken by a consumer to satisfy a drive.

Correct Answer
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Figure 5-5 -According to Figure 5-5 above,the need for friendship,belonging,and love would be found in what level of the hierarchy of needs?

Correct Answer
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situational influences have an impact on a consumer's purchase decision process.They are: purchase task,social surroundings,__________,temporal effects,and antecedent states.

Correct Answer
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Opinion leaders refer to

Correct Answer
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Correct Answer
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purchase of bottled water is a low-involvement purchase.How can a market leader like Perrier convince people to buy its brand instead of one of the numerous other brands displayed on retailers' shelves?

Correct Answer
verified

Which type of purchase is most likely to be the result of joint decision making?

Correct Answer
verified

Various product-rating organizations such as government agencies and TV "consumer programs" are called

Correct Answer
verified

the marketing student said,"It's really hard for me to get to class on time without a car," she was entering which stage of the consumer purchase decision process?

Correct Answer
verified

Which of the following is a reason that marketing to Hispanics has proven to be a challenge?

Correct Answer
verified

is a subculture? What are some examples of products targeted at American subcultures?

Correct Answer
verified
Subculture refers to a subgroup with uni...
View Answer

reference group that a person wishes to be a member of or wishes to be associated with is referred to as a(n) __________ group.

Correct Answer
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Exam 5: Understanding Consumer Behavior

Consumers spend little time and effort evaluating alternatives in the purchase of table salt and milk.The consumer purchase decision process for such staples involves __________,which is virtually a habit and typifies low-involvement decision-making.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

the five situational influences that affect the consumer purchase decision process.

Correct AnswerverifiedSituational influences include...View AnswerShow Answer

past experience is insufficient,the risk of making a wrong decision is high,and the cost of gathering information is low,a consumer is more likely to use an __________ for information.

Correct AnswerverifiedShow Answer

Which of the following statements about subliminal perception is most accurate?

Correct AnswerverifiedShow Answer

a response elicited by one stimulus is generalized to another stimulus,it is called a

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

__________ is the action taken by a consumer to satisfy a drive.

Correct AnswerverifiedShow Answer

Figure 5-5 -According to Figure 5-5 above,the need for friendship,belonging,and love would be found in what level of the hierarchy of needs?

Correct AnswerverifiedShow Answer

situational influences have an impact on a consumer's purchase decision process.They are: purchase task,social surroundings,__________,temporal effects,and antecedent states.

Correct AnswerverifiedShow Answer

Opinion leaders refer to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

purchase of bottled water is a low-involvement purchase.How can a market leader like Perrier convince people to buy its brand instead of one of the numerous other brands displayed on retailers' shelves?

Correct AnswerverifiedShow Answer

Which type of purchase is most likely to be the result of joint decision making?

Correct AnswerverifiedShow Answer

Various product-rating organizations such as government agencies and TV "consumer programs" are called

Correct AnswerverifiedShow Answer

the marketing student said,"It's really hard for me to get to class on time without a car," she was entering which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

Which of the following is a reason that marketing to Hispanics has proven to be a challenge?

Correct AnswerverifiedShow Answer

is a subculture? What are some examples of products targeted at American subcultures?

Correct AnswerverifiedSubculture refers to a subgroup with uni...View AnswerShow Answer

reference group that a person wishes to be a member of or wishes to be associated with is referred to as a(n) __________ group.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Situational influences include...
View Answer

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Correct Answer
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Subculture refers to a subgroup with uni...
View Answer

Correct Answer
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