Question 1

Marketers recognize that people have an actual self-concept and __________.

Accepted Answer

A)   a view of self determined by their peers
B)   a view of self determined by their families
C)   a perfect self-concept
D)   an ideal self-concept
E)   a flawed self-conceptF) B) and D)
G) C) and E)

Question 2

College students who wear sweatshirts displaying the Greek letters for fraternities or sororities to which they belong are demonstrating pride in a(n) __________ group.

Accepted Answer

A)   dissociative
B)   aspiration
C)   membership
D)   identification
E)   politicalF) B) and E)
G) A) and B)

Question 3

__________,consumers typically seek some information or rely on a friend to help them evaluate alternatives.

Accepted Answer

A)   limited problem solving
B)   extended problem solving
C)   short-term problem solving
D)   routine problem solving
E)   relational problem solvingF) D) and E)
G) C) and D)

Question 4

Which of the following statements about personality is most accurate?

Accepted Answer

A)   Personality is dynamic and changes several times as a person matures.
B)   Most personality traits are inherited or formed at an early age through socialization.
C)   Personality is the energizing force that makes consumer behavior purposeful.
D)   Most personality traits are formed during adulthood and can change during one's lifetime.
E)   People with compliant personalities prefer lesser known brand names.F) B) and E)
G) C) and D) B

Question 5

VALS segments stand apart; one represents the group with the highest resources and innovation and the other represents the lowest resources and innovation.These two groups are the__________ and the __________.

Accepted Answer

A)   Thinkers; Believers
B)   Strivers; Survivors
C)   Achievers; Strivers
D)   Innovators; Survivors
E)   Experiencers; MakersF) C) and E)
G) A) and B) D

Question 6

person's ability to perceive differences in stimuli is referred to as

Accepted Answer

A)   selective comprehension.
B)   selective retention.
C)   stimulus generalization.
D)   stimulus discrimination.
E)   routine problem solving.F) All of the above
G) None of the above

Question 7

Which of the following statements about African American buying patterns is most accurate?

Accepted Answer

A)   African Americans spend more on products for girls, especially in terms of clothing.
B)   There are significant differences between the buying patterns of African Americans and Caucasians of similar socioeconomic status.
C)   African Americans are not price conscious but are strongly motivated by quality and choice.
D)   Adult African Americans spend half as much on online services than Caucasians.
E)   When socioeconomic status differences between African Americans and Caucasians are removed, there are more similarities than points of difference.F) A) and B)
G) C) and D)

Question 8

do selective perception,selective exposure,selective comprehension,and selective retention differ?

Accepted Answer

The human brain employs a process called...

Question 9

Figure 5-5
-According to Figure 5-5 above,the need for food,water,shelter,and oxygen would be found in what level of the hierarchy of needs?

Accepted Answer

A)   "A"
B)   "B"
C)   "C"
D)   "D"
E)   "E"F) None of the above
G) B) and C)

Question 10

process by which an individual selects,organizes,and interprets information to create a meaningful picture of the world is referred to as __________.

Accepted Answer

A)   motivation
B)   attitude formation
C)   learning
D)   perception
E)   illuminationF) A) and B)
G) None of the above

Question 11

the VALS framework,consumers with fewer resources who are practical people,have constructive skills,value self-sufficiency,and are unimpressed by material possessions except those with a practical or functional purpose,are referred to as __________.

Accepted Answer

A)   Experiencers
B)   Thinkers
C)   Makers
D)   Believers
E)   StriversF) A) and C)
G) A) and B)

Question 12

the hierarchy of needs water,food,and oxygen would be considered __________ needs.

Accepted Answer

A)   physiological
B)   safety
C)   social
D)   personal
E)   psychologicalF) A) and D)
G) B) and D)

Question 13

Figure 5-4
-Figure 5-4 above,"D" represents the __________ influences that can affect the consumer purchase decision process.

Accepted Answer

A)   economic
B)   situational
C)   psychological
D)   sociocultural
E)   marketing mixF) A) and E)
G) A) and D)

Question 14

High-involvement purchases typically have which of the following sets of characteristics?

Accepted Answer

A)   The item is inexpensive, can have serious personal consequences, or could reflect on one's social image.
B)   The item is inexpensive, has no serious personal consequences, but could reflect on one's social image.
C)   The item is expensive, has no serious personal consequences, but could reflect on one's social image.
D)   The item is expensive, can have serious personal consequences, or could reflect on one's social image.
E)   The item is inexpensive, has no serious personal consequences, and would not reflect on one's social image.F) All of the above
G) None of the above

Question 15

way people see themselves and the way they believe others see them is referred to as

Accepted Answer

A)   self-evaluation.
B)   self-concept.
C)   self-actualization.
D)   individualized perception.
E)   personal perception.F) All of the above
G) B) and C)

Question 16

Which stage in the consumer purchase decision process suggests criteria to use for the purchase,yields brand names that might meet the criteria,and develops consumer value perceptions?

Accepted Answer

A)   problem recognition
B)   information search
C)   alternative evaluation
D)   purchase decision
E)   postpurchase evaluationF) A) and D)
G) A) and E) B

Question 17

the VALS framework,achievement-motivated consumers who a have lower levels of education and household income than Achievers are called __________.

Accepted Answer

A)   Believers
B)   Experiencers
C)   Strivers
D)   Makers
E)   SurvivorsF) A) and E)
G) A) and D)

Question 18

Keisha is buying a new car in keeping with her role as the newest vice president of her company.She was overheard telling a coworker,"The Volvo has reclining bucket seats but the Cadillac has front and back stereo speakers." Keisha is currently in which stage of the purchase decision process?

Accepted Answer

A)   problem recognition
B)   information search
C)   alternative evaluation
D)   purchase decision
E)   postpurchase evaluationF) A) and C)
G) A) and E)

Question 19

percentage of U.S.product sales are directly tied to word of mouth activity among friends,family,and colleagues?

Accepted Answer

A)   10 percent
B)   25 percent
C)   33 percent
D)   50 percent
E)   67 percentF) B) and C)
G) D) and E)

Question 20

the __________ of the consumer purchase decision process,a consumer compares the product with his or her expectations and is either satisfied or dissatisfied.

Accepted Answer

A)   problem recognition stage
B)   information search stage
C)   alternative evaluation stage
D)   purchase decision stage
E)   postpurchase stageF) None of the above
G) A) and E)

Exam 5: Understanding Consumer Behavior

Marketers recognize that people have an actual self-concept and __________.

Correct AnswerverifiedShow Answer

College students who wear sweatshirts displaying the Greek letters for fraternities or sororities to which they belong are demonstrating pride in a(n) __________ group.

Correct AnswerverifiedShow Answer

__________,consumers typically seek some information or rely on a friend to help them evaluate alternatives.

Correct AnswerverifiedShow Answer

Which of the following statements about personality is most accurate?

Correct AnswerverifiedB

VALS segments stand apart; one represents the group with the highest resources and innovation and the other represents the lowest resources and innovation.These two groups are the__________ and the __________.

Correct AnswerverifiedD

person's ability to perceive differences in stimuli is referred to as

Correct AnswerverifiedShow Answer

Which of the following statements about African American buying patterns is most accurate?

Correct AnswerverifiedShow Answer

do selective perception,selective exposure,selective comprehension,and selective retention differ?

Correct AnswerverifiedThe human brain employs a process called...View AnswerShow Answer

Figure 5-5 -According to Figure 5-5 above,the need for food,water,shelter,and oxygen would be found in what level of the hierarchy of needs?

Correct AnswerverifiedShow Answer

process by which an individual selects,organizes,and interprets information to create a meaningful picture of the world is referred to as __________.

Correct AnswerverifiedShow Answer

the VALS framework,consumers with fewer resources who are practical people,have constructive skills,value self-sufficiency,and are unimpressed by material possessions except those with a practical or functional purpose,are referred to as __________.

Correct AnswerverifiedShow Answer

the hierarchy of needs water,food,and oxygen would be considered __________ needs.

Correct AnswerverifiedShow Answer

Figure 5-4 -Figure 5-4 above,"D" represents the __________ influences that can affect the consumer purchase decision process.

Correct AnswerverifiedShow Answer

High-involvement purchases typically have which of the following sets of characteristics?

Correct AnswerverifiedShow Answer

way people see themselves and the way they believe others see them is referred to as

Correct AnswerverifiedShow Answer

Which stage in the consumer purchase decision process suggests criteria to use for the purchase,yields brand names that might meet the criteria,and develops consumer value perceptions?

Correct AnswerverifiedB

the VALS framework,achievement-motivated consumers who a have lower levels of education and household income than Achievers are called __________.

Correct AnswerverifiedShow Answer

Keisha is buying a new car in keeping with her role as the newest vice president of her company.She was overheard telling a coworker,"The Volvo has reclining bucket seats but the Cadillac has front and back stereo speakers." Keisha is currently in which stage of the purchase decision process?

Correct AnswerverifiedShow Answer

percentage of U.S.product sales are directly tied to word of mouth activity among friends,family,and colleagues?

Correct AnswerverifiedShow Answer

the __________ of the consumer purchase decision process,a consumer compares the product with his or her expectations and is either satisfied or dissatisfied.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
B

VALS segments stand apart; one represents the group with the highest resources and innovation and the other represents the lowest resources and innovation.These two groups are the and the .

Correct Answer
verified
D

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The human brain employs a process called...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
B

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified