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Exam 15: Managing Marketing Channels and Supply Chains

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Question 1

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choice of a supply chain involves three steps: (1) understand the customer; (2) __________; and (3) harmonize the supply chain with the marketing strategy.

A) understand the environment
B) consider the legal consequences
C) understand the supply chain
D) understand the marketing strategy
E) understand the company's goals

F) A) and B)
G) A) and C)

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Question 2

Multiple Choice

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students,Nick and Lee,were studying for an upcoming exam in their introduction to marketing course.While studying the chapter on marketing channels and wholesalers,Nick made the following statement: "If it weren't for wholesalers and other intermediaries in the channel of distribution,the products we buy would cost a lot less!" After contemplating Nick's statement,Lee said,"Wait a minute.We learned in class that channel intermediaries actually make marketing more efficient by minimizing the number of transactions necessary to sell products." Lee's statement refers to

A) channel intermediary development.
B) the relationships between channel intermediaries themselves.
C) the value created by channel intermediaries.
D) channel intermediary promotional efforts.
E) an inaccurate statement by Lee; Nick was correct.

F) A) and B)
G) B) and C)

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C

Question 3

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Sports Port,a motorcycle and fishing boat retailer located in a small northern Minnesota town,was the world's largest dealer for Crestliner fishing boats.In order to meet the demand of his many customers,the owner of Sports Port worked with a wide variety of channel members,ranging from the manufacturer of the boats to trucking firms,other retailers,and even detailers.Such a diverse channel of distribution often resulted in channel conflict.However,due to his strong consumer following,the owner of Sports Port had the power to resolve disputes between channel members.The owner of Sports Port served as the __________ in the channel of distribution.

Figure 15-4 -Figure 15-4 above depicts the four most common marketing channels for business products and services."Z" represents

Marketing channels help create value for consumers through four utilities.These utilities are

Inventory management systems that are designed to reduce the retailer's lead time for receiving merchandise,which then lower a retailer's inventory investment,improve customer service levels,and reduce logistics expense are referred to as

commonly used indirect channel moves product from producer to retailer to consumer.This channel is used when

Total logistics costs refer to

Exclusive distribution refers to

Butler-McDonald,an Indianapolis firm,recycles outdated computers to reclaim reusable materials such as plastics,copper,zinc,silver,and gold.Butler-McDonald is implementing

Tylenol and Advil are two manufacturers of over-the-counter products for ailments such as colds,headaches,sore throats,arthritis aches,and general pain and fever.Both manufacturers seek distribution of their products through pharmacies such as Walgreens.These companies seek out channels and intermediaries that will satisfy a buyer's desire for

Which of the following statements regarding supply chains is most accurate?

fast-food franchisee is required by its franchisor to buy unmarked plastic eating utensils from the franchisor if the franchisee wants to use the cups,napkins,and other paper products with the franchise logo.The franchisee can buy the identical utensils from a local supplier for half the price.This requirement would be an example of a(n)

density of distribution whereby a firm tries to place its products or services in as many outlets as possible is referred to as __________.

Figure 15-3 -Figure 15-3 above depicts four common marketing channels for consumer products and services that differ by the kind and number of intermediaries.Channel "C" would be an appropriate marketing channel for __________.

Figure 15-1 -variety of terms are used for marketing intermediaries.According to Figure 15-1 above,"A" represents a(n) __________.

Franchising is one form of a(n) __________.

_________ exists when a franchisor licenses individuals or firms to dispense a service under a trade name and specific guidelines.

Figure 15-3 -Figure 15-3 above depicts the four most common marketing channels for consumer products and services."X" represents

Jacob has developed a lawn care service that will revolutionize the lawn care industry.However,Jacob has limited operating capital and yet he still wants a wide distribution of his new product.Which of the following options would be the best choice for Jacob?