Question 1

-According to Figure 2-3b above, which of the following SBUs 13-month sales trend has declined over the past few months?

Accepted Answer

A)  Grand Total
B)  Software
C)  Circuitry
D)  Electronics
E)  HardwareF) C) and D)
G) B) and C)

Question 2

"HowAboutWe is the fastest, easiest, most fun way to go on awesome dates" is the __________ for the online dating service that focuses on setting up actual activities as dates for its users.

Accepted Answer

A)  sustainability doctrine
B)  core benefit proposition
C)  corporate philosophy
D)  mission statement
E)  code of ethicsF) C) and D)
G) All of the above

Question 3

The founder of Starbucks, Howard Schultz, provides health care for all employees who work over 20 hours per week. He says "the companies that are doing the right thing by covering their employees [with health care coverage] are paying for the companies who don't do the right thing." This is an example of one of Starbucks' __________ goals.

Accepted Answer

A)  profit
B)  market share
C)  employee welfare
D)  customer satisfaction
E)  salesF) A) and B)
G) None of the above

Question 4

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Cash cows are SBUs that are classified as having

Accepted Answer

A)  high market growth rates and high relative market shares.
B)  low market growth rates but high relative market shares.
C)  low market growth rates and low relative market shares.
D)  high market growth rates but low relative market shares.
E)  medium market growth rates and medium relative market shares.F) B) and E)
G) B) and D)

Question 5

Bill McDermott is the CEO of SAP, which is a company that sells expensive enterprise resource planning software to large and mid-sized companies. McDermott operates at the __________ level of his organization.

Accepted Answer

A)  business unit
B)  functional
C)  corporate
D)  strategic
E)  tacticalF) B) and E)
G) A) and B)

Question 6

An approach whereby an organization allocates its marketing mix resources to reach its target markets is referred to as (the)

Accepted Answer

A)  tactical marketing process.
B)  situational analysis.
C)  diversification analysis.
D)  synergy analysis.
E)  strategic marketing process.F) A) and B)
G) D) and E)

Question 7

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Dogs are SBUs that are classified as having

Accepted Answer

A)  high market growth rates and high relative market shares.
B)  low market growth rates but high relative market shares.
C)  low market growth rates and low relative market shares.
D)  high market growth rates but low relative market shares.
E)  medium market growth rates and medium relative market shares.F) A) and E)
G) A) and B)

Question 8

The actions taken during the evaluation phase of the strategic marketing process include: (1)  __________ and (2)  correct negative deviations and exploit positive ones.

Accepted Answer

A)  find points of difference
B)  execute the marketing program
C)  compare results with plans to identify deviations
D)  track sales and revenues and compare with competitors
E)  develop the budget by estimating revenues, expenses, and profitsF) A) and B)
G) B) and E)

Question 9

At which step of the planning stage of the strategic marketing process does a firm develop its marketing mix?

Accepted Answer

A)  situation analysis
B)  goal setting
C)  marketing program
D)  implementation
E)  market segmentationF) B) and C)
G) A) and B)

Question 10

A(n)  __________ is a privately owned organization that serves its customers to earn a profit so that it can survive.

Accepted Answer

A)  agency
B)  for-profit organization
C)  institution
D)  nonprofit organization
E)  cooperativeF) A) and B)
G) A) and D)

Question 11

Today's visionary organization uses three key elements to __________, set a direction, and formulate strategies.

Accepted Answer

A)  set financial goals
B)  specify its foundation
C)  establish detailed marketing tactics
D)  assign job responsibilities
E)  establish an organizational chartF) B) and D)
G) C) and D)

Question 12

Diversification analysis refers to

Accepted Answer

A)  a technique that seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.
B)  a framework to relate the market segments of potential buyers to products offered or potential marketing actions by an organization.
C)  a technique that helps a firm search for growth opportunities from among current and new markets as well as current and new products.
D)  a technique used to determine the appeal of each SBU or offering and then the amount of cash, if any, each should receive.
E)  a framework that identifies four "generic" strategies to achieve a competitive advantageF) D) and E)
G) C) and D)

Question 13

The functional level in an organization is where

Accepted Answer

A)  groups of specialists actually create value for the organization.
B)  employees perform assigned tasks without actually having input into the decision making process.
C)  all financial outlays are made.
D)  all company hiring and firing occurs.
E)  the strategic planners in SBUs makes all decisions regarding which product benefits will be promoted during a promotional campaign.F) B) and D)
G) A) and B)

Question 14

SBUs with a high share of high-growth markets that may not generate enough cash to support their own demanding needs for future growth are referred to as __________.

Accepted Answer

A)  dogs
B)  cash cows
C)  question marks
D)  stars
E)  hedgehogsF) C) and D)
G) All of the above

Question 15

The level at which managers set a more specific strategic direction for their businesses to exploit value-creating opportunities is referred to as the

Accepted Answer

A)  marketing department level.
B)  strategic business unit level.
C)  corporate level.
D)  functional level.
E)  board of directors level.F) C) and D)
G) A) and B)

Question 16

Implementation of IBM's "Smarter Planet" strategy has resulted in all of the following EXCEPT:

Accepted Answer

A)  a reduction in supply chain costs for retailers.
B)  a reduction in traffic delays through coordinated signals.
C)  a reduction in power usage for consumers using smart meters.
D)  a reduction in inventory levels, as well as increased sales, for retailers.
E)  a reduction in wasted coverage for advertising messages to increase its efficiency.F) C) and E)
G) D) and E)

Question 17

-In Figure 2-2 above, Box A represents the "why" element of visionary organization. This is referred to as __________.

Accepted Answer

A)  organizational foundation
B)  organizational tactics
C)  organizational mission
D)  organizational direction
E)  organizational strategiesF) D) and E)
G) B) and C)

Question 18

The corporate level refers to the level in an organization where top management

Accepted Answer

A)  develops marketing strategies and tactics for the marketing department to implement.
B)  directs overall strategy for the entire organization.
C)  executes all marketing program actions to ensure consistency of performance.
D)  develops overall sales projections not only for the short term but also for a period of at least two to five years.
E)  supervises the hiring, firing, and training of all marketing department personnel.F) A) and B)
G) C) and D)

Question 19

The philosophical reason for an organization's existence is referred to as its organizational __________.

Accepted Answer

A)  strategy
B)  direction
C)  foundation
D)  goal
E)  businessF) B) and D)
G) A) and B)

Question 20

American Express has a long history of working for the good of all in its New York community. In 1885, it engaged its employees to help raise money to build the pedestal of the Statue of Liberty. Today, it has a program to help restore, preserve and revitalize historic sites in New York City. These actions by American Express are partial fulfillment of the __________ the firm has established for itself as a corporate citizen.

Accepted Answer

A)  unit sales goals
B)  market share goals
C)  sales revenue goals
D)  customer satisfaction goals
E)  social responsibility goalsF) C) and D)
G) D) and E)

Exam 2: Developing Successful Organizational and Marketing Strategies

The actions taken during the evaluation phase of the strategic marketing process include: (1) __________ and (2) correct negative deviations and exploit positive ones.

Correct Answer
verified

The philosophical reason for an organization's existence is referred to as its organizational __________.

Correct Answer
verified

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Cash cows are SBUs that are classified as having

Correct Answer
verified

Today's visionary organization uses three key elements to __________, set a direction, and formulate strategies.

Correct Answer
verified

Implementation of IBM's "Smarter Planet" strategy has resulted in all of the following EXCEPT:

Correct Answer
verified

At which step of the planning stage of the strategic marketing process does a firm develop its marketing mix?

Correct Answer
verified

The level at which managers set a more specific strategic direction for their businesses to exploit value-creating opportunities is referred to as the

Correct Answer
verified

-According to Figure 2-3b above, which of the following SBUs 13-month sales trend has declined over the past few months?

Correct Answer
verified

Diversification analysis refers to

Correct Answer
verified

-In Figure 2-2 above, Box A represents the "why" element of visionary organization. This is referred to as __________.

Correct Answer
verified

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Dogs are SBUs that are classified as having

Correct Answer
verified

An approach whereby an organization allocates its marketing mix resources to reach its target markets is referred to as (the)

Correct Answer
verified

The functional level in an organization is where

Correct Answer
verified

Bill McDermott is the CEO of SAP, which is a company that sells expensive enterprise resource planning software to large and mid-sized companies. McDermott operates at the __________ level of his organization.

Correct Answer
verified

"HowAboutWe is the fastest, easiest, most fun way to go on awesome dates" is the __________ for the online dating service that focuses on setting up actual activities as dates for its users.

Correct Answer
verified

Correct Answer
verified

A(n) __________ is a privately owned organization that serves its customers to earn a profit so that it can survive.

Correct Answer
verified

Correct Answer
verified

The corporate level refers to the level in an organization where top management

Correct Answer
verified

SBUs with a high share of high-growth markets that may not generate enough cash to support their own demanding needs for future growth are referred to as __________.

Correct Answer
verified

Exam 2: Developing Successful Organizational and Marketing Strategies

The actions taken during the evaluation phase of the strategic marketing process include: (1) __________ and (2) correct negative deviations and exploit positive ones.

Correct AnswerverifiedShow Answer

The philosophical reason for an organization's existence is referred to as its organizational __________.

Correct AnswerverifiedShow Answer

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Cash cows are SBUs that are classified as having

Correct AnswerverifiedShow Answer

Today's visionary organization uses three key elements to __________, set a direction, and formulate strategies.

Correct AnswerverifiedShow Answer

Implementation of IBM's "Smarter Planet" strategy has resulted in all of the following EXCEPT:

Correct AnswerverifiedShow Answer

At which step of the planning stage of the strategic marketing process does a firm develop its marketing mix?

Correct AnswerverifiedShow Answer

The level at which managers set a more specific strategic direction for their businesses to exploit value-creating opportunities is referred to as the

Correct AnswerverifiedShow Answer

-According to Figure 2-3b above, which of the following SBUs 13-month sales trend has declined over the past few months?

Correct AnswerverifiedShow Answer

Diversification analysis refers to

Correct AnswerverifiedShow Answer

-In Figure 2-2 above, Box A represents the "why" element of visionary organization. This is referred to as __________.

Correct AnswerverifiedShow Answer

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Dogs are SBUs that are classified as having

Correct AnswerverifiedShow Answer

An approach whereby an organization allocates its marketing mix resources to reach its target markets is referred to as (the)

Correct AnswerverifiedShow Answer

The functional level in an organization is where

Correct AnswerverifiedShow Answer

Bill McDermott is the CEO of SAP, which is a company that sells expensive enterprise resource planning software to large and mid-sized companies. McDermott operates at the __________ level of his organization.

Correct AnswerverifiedShow Answer

"HowAboutWe is the fastest, easiest, most fun way to go on awesome dates" is the __________ for the online dating service that focuses on setting up actual activities as dates for its users.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A(n) __________ is a privately owned organization that serves its customers to earn a profit so that it can survive.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The corporate level refers to the level in an organization where top management

Correct AnswerverifiedShow Answer

SBUs with a high share of high-growth markets that may not generate enough cash to support their own demanding needs for future growth are referred to as __________.

Correct AnswerverifiedShow Answer

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