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Exam 4: Understanding Consumer Behavior

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Question 41

Multiple Choice

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Subcultures refer to

A) subgroups within the larger national culture, whose values and beliefs are diametrically opposed to foreign cultures.
B) groups within organizations whose values and beliefs influence the corporate culture.
C) subgroups within the larger, or national, culture with unique values, ideas, and attitudes.
D) stakeholder groups outside an organization whose values and beliefs are contrary to the corporate culture.
E) the designation given to people between the ages of 13 and 24 whose values and beliefs are not yet fully formed but are still influenced both by their families and society.

F) A) and D)
G) B) and D)

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Question 42

Multiple Choice

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Which of the following statements about personality is most accurate?

A) Personality is dynamic and typically changes several times as a person matures.
B) Most personality traits are inherited or formed at an early age.
C) Personality is the energizing force that makes consumer behavior purposeful.
D) Most personality traits are formed during adulthood and don't change thereafter.
E) People with compliant personalities prefer lesser known brand names.

F) C) and D)
G) All of the above

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Question 43

Multiple Choice

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In the VALS framework, consumers who favor established, prestige products and services and are interested in time-saving devices given their hectic schedules are called

When strolling through the grocery store, a toddler tells her mother, "Yuck, I don't like peas." Her mother puts down the peas and chooses green beans instead. The role of the little girl in this purchase was that of __________.

-In Figure 4-1 above, C represents which stage of the consumer purchase decision process?

Lifestyle refers to

Glow Pets, from the makers of Pillow Pets, are a light-up pillow product designed for young children. The pillows are colorful animals that produce a soft light for 20 minutes at a time and were produced for children with a fear of the dark. As a result, the company aired some ads on various TV programs showing children being comforted and sleeping restfully with a Glow Pet, making parents and kids alike desire such a situation. The content of the advertising's message most likely focuses on which stage of the consumer purchase decision process?

BMW StreetCarver was a $495 skateboard that featured BMW's technology in its wheel suspension, which stabilizes the board's sleek design and allows for greater control around sharp curves. BMW wanted its skateboard to be within the consideration set of potential skateboard buyers. In this case, it most likely focused on

An external search for product information is likely to occur when

Which of the following statements concerning evaluative criteria is most accurate?

Retailers can reduce problems associated with selective retention by

-VALS creates profiles of people based on their primary motivation and resources. In the VALS framework above, D refers to

When Clorox uses the Good Housekeeping Seal for its Fresh Step cat litter, its strategy is to reduce a consumer's __________ and encourage purchases.

An example of a marketer-dominated source of information consulted during an external search would include

The process of developing automatic responses to a situation built up through repeated exposure to it is referred to as ___________.

Between classes, many college students stop at conveniently located vending machines for their favorite candy bars and soft drinks. Their choices are generally made quickly and with little or no effort to consider alternative product offerings. These college students are most likely involved in __________ problem solving purchase situations.

Groupon built its business model on the premise that

Jennifer usually worked long hours at her job at the hospital, so her husband Ari, an amateur chef, prepared most of the meals for the family. As an anniversary gift, Jennifer bought Ari a top-of-the-line professional cook top and range. Ari's primary role in this process was that of __________.

A mother of two toddlers would primarily use an internal search of her prior experiences with products and brands when purchasing

The concept that consists of the distinct phases that a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors, is referred to as the