Question 1

Reductions in delivery times in both the marketplace and the supply chain have earned firms such as Toyota and Xerox a reputation as "time-based competitors." For Toyota and Xerox, logistics

Accepted Answer

A)  increases their customers' inventory levels.
B)  increases the number of steps in their manufacturing processes.
C)  includes the role of Toyota and Xerox as channel captains.
D)  creates time and place utility for their customers.
E)  does not influence their suppliers' supply chains.F) A) and E)
G) A) and D)

Question 2

-Figure 12-4 above depicts the four most common marketing channels for business products and services. Channel A would be an appropriate marketing channel for __________.

Accepted Answer

A)  Boeing aircraft
B)  Caterpillar lift trucks
C)  John Deere tractors
D)  Western Fence fencing systems
E)  Marathon electrical motorsF) A) and B)
G) None of the above

Question 3

Which statement regarding responsive supply chains is most accurate?

Accepted Answer

A)  Responsive supply chains use slower modes of transportation but faster order processing.
B)  Responsive supply chains often rely on more expensive express transportation.
C)  Responsive supply chains always use the least expensive mode of transportation possible.
D)  Responsive supply chains rely on large inventory warehouses.
E)  Responsive supply chains achieve economies of scale by having all inventory stored and sorted at a central location.F) A) and E)
G) D) and E)

Question 4

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members. Influence can take four forms, one of which is

Accepted Answer

A)  stakeholder position.
B)  familial ties to other channel members.
C)  longevity in the industry.
D)  identification with a particular channel member.
E)  geographic proximity to the manufacturing plant.F) B) and C)
G) All of the above

Question 5

Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store. He is the ultimate consumer in a pipeline from the producer through intermediaries, including the clothing store. This pipeline is known as a

Accepted Answer

A)  marketing tunnel.
B)  consumer market.
C)  marketing channel.
D)  transactional conduit.
E)  distribution matrix.F) None of the above
G) C) and E)

Question 6

The three degrees of distribution density are

Accepted Answer

A)  intensive, extensive, and selective.
B)  extensive, concentrated, and selective.
C)  intensive, exclusive, and selective.
D)  extensive, pervasive, and concentrated.
E)  concentrated, exclusive, and intensiveF) B) and C)
G) None of the above

Question 7

-Figure 12-3 above depicts four common marketing channels for consumer products and services that differ by the kind and number of intermediaries. Channel A would be an appropriate marketing channel for which of the following?

Accepted Answer

A)  Toyota automobiles
B)  Shane Company jewelry
C)  John Deere construction machinery
D)  Hershey's candy
E)  State Farm insurance servicesF) B) and D)
G) C) and E)

Question 8

Enhancing a product or service to make it more appealing to buyers is __________ utility.

Accepted Answer

A)  time
B)  place
C)  possession
D)  form
E)  transactionalF) A) and B)
G) D) and E)

Question 9

Industrial distributors perform functions that are most like which intermediary in the consumer products marketing channel?

Accepted Answer

A)  manufacturers
B)  retailers
C)  agents
D)  wholesalers
E)  brokersF) A) and B)
G) A) and C)

Question 10

When a retailer owns a manufacturing operation, it is referred to as

Accepted Answer

A)  forward integration.
B)  lateral integration.
C)  a joint venture.
D)  horizontal integration.
E)  backward integration.F) None of the above
G) A) and E)

Question 11

Which of the following best describes the goal for a firm's inventory and transportation costs?

Accepted Answer

A)  focus more on minimizing required inventory costs
B)  focus more on minimizing required transportation costs
C)  minimize the sum of inventory and transportation costs
D)  maximize the difference between required inventory and transportation costs
E)  set a level of transportation costs and minimize the required inventory costsF) A) and B)
G) B) and D)

Question 12

A large company produces paint and other home decorating products. Its goal is to choose the marketing channel arrangement that would give it the most control over supply sources. Which marketing channel system should this company choose?

Accepted Answer

A)  a contractual vertical marketing system
B)  an administered vertical marketing system
C)  a corporate vertical marketing system
D)  an integrated marketing system
E)  a retailer-sponsored cooperativeF) B) and E)
G) B) and D)

Question 13

What are some specific cost trade-offs that can be made in a logistics system?

Accepted Answer

Total logistics cost includes expenses a...

Question 14

Dependability is the consistency of replenishment. This is important to all firms in a supply chain and to consumers. It can be broken into three elements: consistent lead time, complete delivery, and __________.

Accepted Answer

A)  honest and accurate pricing
B)  quality products
C)  a well-informed delivery staff
D)  product warranties
E)  safe deliveryF) B) and C)
G) C) and D)

Question 15

Logistics refers to

Accepted Answer

A)  an inventory management system where the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items.
B)  mathematical formulas and calculations used in determining product volume and demand in order to generate the greatest revenue at the lowest cost.
C)  the sequence of firms that performs activities required to create and deliver a product or service to ultimate consumers or industrial users.
D)  activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost.
E)  a specialized intermediary in the distribution chain responsible for the coordination of all production schedules.F) B) and D)
G) A) and D)

Question 16

There are four popular types of franchising: (1)  manufacturer-sponsored retail franchise systems; (2)  manufacturer-sponsored wholesale franchise systems; (3)  service-sponsored franchise systems; and (4)  __________.

Accepted Answer

A)  service-sponsored retail franchise systems
B)  wholesaler-sponsored franchise systems
C)  horizontal-marketing franchise systems
D)  contractual-sponsored franchise systems
E)  customer-generated franchise systemsF) A) and B)
G) C) and D)

Question 17

An inventory-management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items is referred to as __________.

Accepted Answer

A)  supplier-managed inventory
B)  supply chain inventory
C)  logistics-managed inventory
D)  just-in-time inventory management
E)  vendor-managed inventoryF) A) and E)
G) None of the above

Question 18

The practice that involves unloading products from suppliers, sorting products for individual stores, and quickly reloading products on trucks that will deliver the products to specific stores is referred to as __________.

Accepted Answer

A)  just-in-time (JIT)  delivery
B)  intermodal distribution
C)  immediate response system (ERS) 
D)  piggy-backing
E)  cross-dockingF) B) and D)
G) A) and E)

Question 19

Inventory management systems that are designed to make the process of reordering and receiving products as simple as possible are referred to as __________.

Accepted Answer

A)  efficient consumer response systems
B)  order replenishment systems
C)  customer logistics factors
D)  minimum-inventory systems
E)  web-based response systemsF) A) and E)
G) None of the above

Question 20

Automakers such as Chrysler, Ford, and General Motors utilize a __________ network to sell cars to consumers.

Accepted Answer

A)  dealer
B)  broker
C)  supplier
D)  agent
E)  wholesalerF) D) and E)
G) C) and D)

Exam 12: Managing Marketing Channels and Supply Chains

-Figure 12-3 above depicts four common marketing channels for consumer products and services that differ by the kind and number of intermediaries. Channel A would be an appropriate marketing channel for which of the following?

Correct AnswerverifiedShow Answer

Enhancing a product or service to make it more appealing to buyers is __________ utility.

Correct AnswerverifiedShow Answer

Which statement regarding responsive supply chains is most accurate?

Correct AnswerverifiedShow Answer

When a retailer owns a manufacturing operation, it is referred to as

Correct AnswerverifiedShow Answer

The three degrees of distribution density are

Correct AnswerverifiedShow Answer

Which of the following best describes the goal for a firm's inventory and transportation costs?

Correct AnswerverifiedShow Answer

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members. Influence can take four forms, one of which is

Correct AnswerverifiedShow Answer

Dependability is the consistency of replenishment. This is important to all firms in a supply chain and to consumers. It can be broken into three elements: consistent lead time, complete delivery, and __________.

Correct AnswerverifiedShow Answer

Logistics refers to

Correct AnswerverifiedShow Answer

Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store. He is the ultimate consumer in a pipeline from the producer through intermediaries, including the clothing store. This pipeline is known as a

Correct AnswerverifiedShow Answer

There are four popular types of franchising: (1) manufacturer-sponsored retail franchise systems; (2) manufacturer-sponsored wholesale franchise systems; (3) service-sponsored franchise systems; and (4) __________.

Correct AnswerverifiedShow Answer

Reductions in delivery times in both the marketplace and the supply chain have earned firms such as Toyota and Xerox a reputation as "time-based competitors." For Toyota and Xerox, logistics

Correct AnswerverifiedShow Answer

An inventory-management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items is referred to as __________.

Correct AnswerverifiedShow Answer

A large company produces paint and other home decorating products. Its goal is to choose the marketing channel arrangement that would give it the most control over supply sources. Which marketing channel system should this company choose?

Correct AnswerverifiedShow Answer

What are some specific cost trade-offs that can be made in a logistics system?

Correct AnswerverifiedTotal logistics cost includes expenses a...View AnswerShow Answer

-Figure 12-4 above depicts the four most common marketing channels for business products and services. Channel A would be an appropriate marketing channel for __________.

Correct AnswerverifiedShow Answer

Industrial distributors perform functions that are most like which intermediary in the consumer products marketing channel?

Correct AnswerverifiedShow Answer

Inventory management systems that are designed to make the process of reordering and receiving products as simple as possible are referred to as __________.

Correct AnswerverifiedShow Answer

Automakers such as Chrysler, Ford, and General Motors utilize a __________ network to sell cars to consumers.

Correct AnswerverifiedShow Answer

The practice that involves unloading products from suppliers, sorting products for individual stores, and quickly reloading products on trucks that will deliver the products to specific stores is referred to as __________.

Correct AnswerverifiedShow Answer

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Total logistics cost includes expenses a...
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