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Not every suburban store is located in a shopping mall. Many neighborhoods have clusters of stores, referred to as a strip mall, to serve people who are within a 5- to 10-minute drive. Unlike the larger shopping centers, the composition of these clusters usually __________.


A) is unplanned
B) includes national anchor stores
C) is restricted to privately-owned specialty stores
D) is mainly fast food restaurants
E) includes amusement or theme parks

F) A) and B)
G) B) and C)

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Vending machines are an example of __________.


A) hypermarkets
B) direct mail
C) scrambled merchandising
D) intertype competition
E) nonstore retailing

F) All of the above
G) C) and D)

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Most specialty stores and department stores, which provide many services to their customers, are considered to be __________.


A) exclusive-service retailers
B) limited-service retailers
C) full-service retailers
D) complete-service retailers
E) upscale-service retailers

F) A) and C)
G) C) and E)

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The revolutionary new __________ resembles a pair of eyeglasses that has both the capability for voice recognition and a small screen capable of displaying information that may help wearers with their shopping experiences as they engage in the purchase decision process.


A) Apple iWatch
B) Facebook Vision
C) EyeTap Goggles
D) Google Glass
E) Foursquare's FourEyes

F) A) and B)
G) C) and D)

Correct Answer

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A business in Kansas City, Missouri, looking to rent office space should use a(n) __________ to help it locate the most suitable space at the best possible rate.


A) selling agent
B) manufacturer's representative
C) manufacturer's agent
D) administrator
E) broker

F) A) and D)
G) All of the above

Correct Answer

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The activities related to managing the store and the merchandise in the store, which includes retail pricing, store location, retail communication, and merchandise are referred to as the __________.


A) wheel of retailing
B) distribution plan
C) retail life cycle
D) retailing mix
E) retail store positioning

F) B) and C)
G) A) and B)

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Improvements in which form of nonstore retailing include touchscreens, credit card readers, wireless payment technology, and better energy efficiency?


A) direct mail
B) online retailing
C) television home shopping
D) telemarketing
E) automatic vending

F) A) and B)
G) A) and D)

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The largest inventory of wedding dresses in the Southeast can be found at Low's Bridal and Formal in Brinkley, Arkansas. From December 26 to January 16, a prospective bride shopping at Low's can find gowns once priced at $6,000 for $2,999 and $800 gowns for $399. The reduced prices of these gowns are reflected in which retail pricing strategy?


A) markdowns
B) original markups
C) future markups
D) inventory shrinkages
E) net markups

F) A) and B)
G) All of the above

Correct Answer

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Walmart recently introduced its Site-to-Store service that


A) offers shoppers a virtual reality shopping experience from their home computers.
B) allows customers to order online and receive free same-day pickup at a local store.
C) provides free shipping to customers if they order $45 or more of selected items.
D) allows customers to "showroom," coming to the store, compare an item's price on the Internet, and then honor a competitor's lower price if they bring an ad of the item to the store.
E) allows customers hold online auctions for Walmart overstock or seasonal items that are being discontinued to make room for new inventory.

F) None of the above
G) C) and D)

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A large assortment of each item within a product line in a store is referred to as


A) product span.
B) breadth of product line.
C) length of product line.
D) width of product line.
E) depth of product line

F) B) and E)
G) A) and C)

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Identify and describe the functions of agents and brokers.

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Agents and brokers do not take title to ...

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A customer was unable to go to the store on her own to buy gifts for the holidays. She contacted a Pampered Chef representative who came to her home, showed her not only catalogs but actual products, answered all her questions, and had all the customer's gifts sorted and delivered. This is an example of __________.


A) interface marketing
B) flex-marketing
C) direct selling
D) interactive selling
E) responsive selling

F) A) and E)
G) A) and D)

Correct Answer

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A significant difference between the Mall of America and other regional shopping centers is that


A) all MOA employees are required to be multilingual because of the store's international draw.
B) MOA has nearly twice as much space devoted to specialty stores than to anchor stores.
C) retail store owners can live in attached condominiums, at reduced rates, so they don't have to worry about getting to work in bad weather.
D) employees can take classes on the premises offered through a local community college.
E) employees get a 50% discount at all the food establishments.

F) A) and C)
G) B) and D)

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There are three general forms of retail ownership: contractual system, corporate chain, and __________.


A) dual ownership
B) industry consortium
C) retailing cooperative
D) independent retailer
E) multi-national cartel

F) A) and C)
G) B) and E)

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McDonald's, Radio Shack, and Subway are examples of __________.


A) product-distribution franchises
B) corporate franchise ventures
C) business-format franchises
D) manufacturing franchises
E) general service franchise

F) C) and D)
G) A) and C)

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The four major types of limited-service merchant wholesalers are rack jobbers, cash and carry wholesalers, truck jobbers, and __________.


A) machine vendors
B) credit line wholesalers
C) transport vendors
D) container transport vendors
E) desk jobbers

F) A) and D)
G) A) and C)

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Prices in vending machines tend to be higher because


A) machines are placed in low demand/traffic areas.
B) maintenance, operating, and leasing costs are high.
C) only small unit volume items are sold.
D) customary pricing requires certain coin and currency amounts regardless of the normal retailer markup.
E) few people buy from vending machines.

F) B) and E)
G) A) and B)

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Four of the 40 largest businesses in the United States are retailers - Walmart, Costco, Home Depot, and __________.


A) Sears
B) Target
C) Best Buy
D) JCPenney
E) Bloomingdale

F) B) and C)
G) A) and B)

Correct Answer

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Albertson's Supermarket accepts debit and credit cards as well as cash and checks for purchases. Its acceptance of various forms of payment provides its customers with __________ utility.


A) time
B) place
C) possession
D) form
E) public

F) A) and E)
G) D) and E)

Correct Answer

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One way neighborhood grocers can take advantage of volume discounts commonly available to corporate chains is to


A) purchase a franchise membership.
B) become a subsidiary of a larger supermarket chain like Kroger.
C) join a professional merchant association and hire food brokers to negotiate lower prices for produce and dry goods.
D) create a grocery networking system to exchange coupon vouchers.
E) participate in a retailer-sponsored cooperative with other independent grocers.

F) A) and B)
G) A) and C)

Correct Answer

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