Question 1

Schwan's Sales Enterprises of Marshall, Minnesota, markets a full line of frozen foods in 50 countries, including the United States door-to-door salespeople who sell from refrigerated trucks.This particular method of distribution is referred to as a(n)

Accepted Answer

A)  direct channel.
B)  indirect channel.
C)  facilitated channel.
D)  customer-service channel.
E)  truck-jobber channel.F) A) and B)
G) None of the above

Question 2

harmonize the supply chain with the marketing strategy.

Accepted Answer

A)  understand the environment
B)  consider the legal consequences of partnering
C)  understand the marketing strategy
D)  understand the customer
E)  understand the company goalsF) A) and D)
G) B) and C)

Question 3

Dell made a conscious decision to use a(n)  __________ supply chain in order to best meet the needs of their consumers.

Accepted Answer

A)  integrated
B)  efficient
C)  responsive
D)  harmonized
E)  multi-tieredF) D) and E)
G) A) and B)

Question 4

Saks Fifth Avenue has employed a quick response delivery system since the mid-1990s.When stock falls below a minimums level, the system

Accepted Answer

A)  alerts management that the stock needs replenishment.
B)  automatically issues advertising for other, in-stock merchandise.
C)  automatically suggests possible re-order quantities.
D)  automatically generates a replenishment order.
E)  automatically raises the price of the remaining stock.F) A) and E)
G) B) and E)

Question 5

Those activities that focus on getting the right amount of the right product to the right place at the right time at the lowest possible cost are referred to as

Accepted Answer

A)  logistics.
B)  strategic marketing.
C)  strategic distribution.
D)  distribution management.
E)  logistical-assisted manufacturing (lad) .F) A) and B)
G) B) and E)

Question 6

Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact are referred to as _________.

Accepted Answer

A)  integrated marketing systems
B)  horizontal marketing systems
C)  vertical marketing systems
D)  functional marketing systems
E)  cooperative marketing systemsF) B) and E)
G) C) and D)

Question 7

The importance of time, dependability, communication, and convenience are all important concepts of _________.

Accepted Answer

A)  consumer service factors
B)  consumer vulnerabilities
C)  customer contact points
D)  customer obligations
E)  customer welfareF) A) and E)
G) A) and D)

Question 8

ACT II successfully distributed its products, for ten years, through non-supermarket channels such as Blockbuster, Walgreen's, Circle K, Costco, etc..However, its greatest success came from marketing through _________.

Accepted Answer

A)  mass marketers
B)  movie theaters
C)  direct sales
D)  global distributors
E)  vending machinesF) A) and B)
G) B) and C)

Question 9

Golden Valley Microwave Foods uses __________ to get their products to consumers.

Accepted Answer

A)  corporate vertical marketing systems
B)  franchising
C)  exclusive distribution
D)  dual distribution
E)  transporting, storing, and financingF) D) and E)
G) B) and D)

Question 10

An inventory-management system whereby the supplier determines the product amount and assortment a customer (such as a retailer)  needs and automatically delivers the appropriate items is referred to as _________.

Accepted Answer

A)  supplier-managed inventory
B)  supply chain inventory
C)  logistics-managed inventory
D)  just-in-time system
E)  vendor-managed inventoryF) C) and D)
G) B) and D)

Question 11

Agent refers to

Accepted Answer

A)  any intermediary with legal authority to act on behalf of the manufacturer.
B)  independent firms or individuals whose principal function is to transport goods.
C)  any intermediary who takes ownership of a manufacturer's goods or services and then finds multiple buyers for those goods or services.
D)  a manufacturer's paid representative and acting voice in initial sales transactions.
E)  a manufacturing "match-maker" who actively seeks out potential buyers and brings them to the manufacturer; if a "match" is made, the agent receives a fixed fee.F) B) and E)
G) B) and C)

Question 12

Horizontal conflict refers to

Accepted Answer

A)  conflict that occurs between two different levels in a marketing channel.
B)  conflict between members of upper management who make the decisions and lower management who must deal with the daily logistics of the product.
C)  a situation where an entire link of a distribution chain is eliminated, such as when a company would buy its own warehouse.
D)  conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers or two or more wholesalers.
E)  intradepartmental dissention regarding which channels of distribution would be best for the product.F) B) and D)
G) C) and E)

Question 13

IGA and Ben Franklin variety and craft stores represent a(n)

Accepted Answer

A)  service-sponsored retail system
B)  retailer-sponsored cooperative
C)  administered cooperative system
D)  manufacturer-sponsored cooperative
E)  wholesaler-sponsored voluntary chainF) A) and C)
G) A) and E)

Question 14

A commonly used indirect channel moves product from producer to retailer to consumer.This channel is used when the cost of inventory makes it too expensive to use a wholesaler or when

Accepted Answer

A)  the retail outlets are regionally located.
B)  the cost of maintaining inventory is low.
C)  there is little if any seasonal demand.
D)  the risk lies solely with the manufacturer.
E)  the retailer is large and can buy in large quantities from a producer.F) C) and D)
G) A) and B)

Question 15

Jacob has developed a lawn care service that will revolutionize the lawn care industry.Jacob, however, has limited operating capital and yet, still wants a wide distribution of his new product.Which of the following options would be the best choice for Jacob?

Accepted Answer

A)  he should develop an administered vertical marketing system in order to achieve distribution.
B)  he should establish a corporate vertical marketing system to control the distribution system that will be established.
C)  he should open up branch offices around the country to provide the exposure he needs.
D)  he should establish a wholesaler-sponsored vertical marketing system to obtain greater economies of scale.
E)  he should establish a contractual vertical marketing system (franchise) .F) A) and B)
G) D) and E)

Question 16

You probably own several pairs of shoes.Further, it is highly likely you purchased those shoes at retail stores located in a shopping mall.It is quite unlikely you bought the shoes directly from the manufacturer.In fact, most goods are brought to you via a(n)  _________, which consists of several organizations involved in the process of marketing products or services and making them available for our use as consumers.

Accepted Answer

A)  organizational chain of command
B)  marketing chain of command
C)  organizational hierarchy
D)  marketing hierarchy
E)  marketing channelF) D) and E)
G) None of the above

Question 17

Goodyear Tire dealers became irate when Goodyear Tire Company decided to sell its brands through Sears, walmart, and Sam's Clubs.Many switched to competing tire makers.This is an example of _________.

Accepted Answer

A)  corporate conflict
B)  vertical conflict
C)  horizontal conflict
D)  administered conflict
E)  contractual conflictF) A) and E)
G) D) and E)

Question 18

Kraft distributes starbucks coffee in u.s.Supermarkets and internationally using _________.

Accepted Answer

A)  multi-channel distribution
B)  a direct marketing channel
C)  a cooperative distribution channel
D)  a strategic channel alliance
E)  a dual distribution agreementF) All of the above
G) A) and B)

Question 19

Intermediaries perform facilitating function activities, which assist producers in making goods and services more attractive to buyers.These activities include

Accepted Answer

A)  producing, assembling, and distributing.
B)  transportation and distribution.
C)  buying, selling, and risk taking.
D)  assorting, sorting, and storing.
E)  financing, grading, and marketing information and research.F) A) and D)
G) A) and C)

Question 20

Figure 13-14 
-According to figure 13-16 above, there are four types of franchising vertical marketing systems (VMS).List and provide a brief description for each one.

Accepted Answer

Four types of franchise arrangements tha...

Exam 13: Managing Marketing Channels and Supply Chains

Dell made a conscious decision to use a(n) __________ supply chain in order to best meet the needs of their consumers.

Correct Answer
verified

Horizontal conflict refers to

Correct Answer
verified

The importance of time, dependability, communication, and convenience are all important concepts of _________.

Correct Answer
verified

An inventory-management system whereby the supplier determines the product amount and assortment a customer (such as a retailer) needs and automatically delivers the appropriate items is referred to as _________.

Correct Answer
verified

Goodyear Tire dealers became irate when Goodyear Tire Company decided to sell its brands through Sears, walmart, and Sam's Clubs.Many switched to competing tire makers.This is an example of _________.

Correct Answer
verified

Figure 13-14 -According to figure 13-16 above, there are four types of franchising vertical marketing systems (VMS).List and provide a brief description for each one.

Correct Answer
verified
Four types of franchise arrangements tha...
View Answer

Agent refers to

Correct Answer
verified

A commonly used indirect channel moves product from producer to retailer to consumer.This channel is used when the cost of inventory makes it too expensive to use a wholesaler or when

Correct Answer
verified

Intermediaries perform facilitating function activities, which assist producers in making goods and services more attractive to buyers.These activities include

Correct Answer
verified

Correct Answer
verified

Saks Fifth Avenue has employed a quick response delivery system since the mid-1990s.When stock falls below a minimums level, the system

Correct Answer
verified

Kraft distributes starbucks coffee in u.s.Supermarkets and internationally using _________.

Correct Answer
verified

ACT II successfully distributed its products, for ten years, through non-supermarket channels such as Blockbuster, Walgreen's, Circle K, Costco, etc..However, its greatest success came from marketing through _________.

Correct Answer
verified

Golden Valley Microwave Foods uses __________ to get their products to consumers.

Correct Answer
verified

Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact are referred to as _________.

Correct Answer
verified

Schwan's Sales Enterprises of Marshall, Minnesota, markets a full line of frozen foods in 50 countries, including the United States door-to-door salespeople who sell from refrigerated trucks.This particular method of distribution is referred to as a(n)

Correct Answer
verified

Those activities that focus on getting the right amount of the right product to the right place at the right time at the lowest possible cost are referred to as

Correct Answer
verified

IGA and Ben Franklin variety and craft stores represent a(n)

Correct Answer
verified

harmonize the supply chain with the marketing strategy.

Correct Answer
verified

Jacob has developed a lawn care service that will revolutionize the lawn care industry.Jacob, however, has limited operating capital and yet, still wants a wide distribution of his new product.Which of the following options would be the best choice for Jacob?

Correct Answer
verified

Exam 13: Managing Marketing Channels and Supply Chains

Dell made a conscious decision to use a(n) __________ supply chain in order to best meet the needs of their consumers.

Correct AnswerverifiedShow Answer

Horizontal conflict refers to

Correct AnswerverifiedShow Answer

The importance of time, dependability, communication, and convenience are all important concepts of _________.

Correct AnswerverifiedShow Answer

An inventory-management system whereby the supplier determines the product amount and assortment a customer (such as a retailer) needs and automatically delivers the appropriate items is referred to as _________.

Correct AnswerverifiedShow Answer

Goodyear Tire dealers became irate when Goodyear Tire Company decided to sell its brands through Sears, walmart, and Sam's Clubs.Many switched to competing tire makers.This is an example of _________.

Correct AnswerverifiedShow Answer

Figure 13-14 -According to figure 13-16 above, there are four types of franchising vertical marketing systems (VMS).List and provide a brief description for each one.

Correct AnswerverifiedFour types of franchise arrangements tha...View AnswerShow Answer

Agent refers to

Correct AnswerverifiedShow Answer

A commonly used indirect channel moves product from producer to retailer to consumer.This channel is used when the cost of inventory makes it too expensive to use a wholesaler or when

Correct AnswerverifiedShow Answer

Intermediaries perform facilitating function activities, which assist producers in making goods and services more attractive to buyers.These activities include

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Saks Fifth Avenue has employed a quick response delivery system since the mid-1990s.When stock falls below a minimums level, the system

Correct AnswerverifiedShow Answer

Kraft distributes starbucks coffee in u.s.Supermarkets and internationally using _________.

Correct AnswerverifiedShow Answer

ACT II successfully distributed its products, for ten years, through non-supermarket channels such as Blockbuster, Walgreen's, Circle K, Costco, etc..However, its greatest success came from marketing through _________.

Correct AnswerverifiedShow Answer

Golden Valley Microwave Foods uses __________ to get their products to consumers.

Correct AnswerverifiedShow Answer

Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact are referred to as _________.

Correct AnswerverifiedShow Answer

Schwan's Sales Enterprises of Marshall, Minnesota, markets a full line of frozen foods in 50 countries, including the United States door-to-door salespeople who sell from refrigerated trucks.This particular method of distribution is referred to as a(n)

Correct AnswerverifiedShow Answer

Those activities that focus on getting the right amount of the right product to the right place at the right time at the lowest possible cost are referred to as

Correct AnswerverifiedShow Answer

IGA and Ben Franklin variety and craft stores represent a(n)

Correct AnswerverifiedShow Answer

harmonize the supply chain with the marketing strategy.

Correct AnswerverifiedShow Answer

Jacob has developed a lawn care service that will revolutionize the lawn care industry.Jacob, however, has limited operating capital and yet, still wants a wide distribution of his new product.Which of the following options would be the best choice for Jacob?

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
Four types of franchise arrangements tha...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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