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According to the "endowment effect,"


A) people are willing to pay more for things they don't own than they would have to receive to give up something they already have.
B) people feel gains and losses with equal intensity.
C) people assign higher values to things they own than things they don't.
D) the intensity of feelings from gains and losses depends on how much wealth one possesses.

E) B) and C)
F) A) and B)

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The "shadow heuristic" is all of the following, except


A) when the brain assumes that light always falls from above.
B) what makes us interpret two-dimensional shaded circles as three-dimensional bumps or holes.
C) what allows us to measure the height of a tall structure by analyzing its shadow.
D) when we sometimes mistakenly interpret the contours of a picture of a ball or a box.

E) None of the above
F) B) and C)

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The presence of framing effects influences how sellers present their products to consumers.

A) True
B) False

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According to behavioral economics, one major cause of self-control problems (such as strictly following through on "new year's resolutions") is


A) time inconsistency.
B) mental accounting.
C) anchoring.
D) framing.

E) A) and D)
F) All of the above

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A

When economists talk about a "new normal" in terms of conditions in the production and employment sectors, they are suggesting a change in people's perceptions influenced by the


A) hindsight bias.
B) confirmation bias.
C) availability heuristic.
D) framing effect.

E) None of the above
F) B) and D)

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Fatal automobile accidents occur much more frequently than do fatal airplane crashes, yet airplane crashes receive a disproportionate amount of media coverage. As a result, some people are overly fearful of flying in planes yet have no problem riding in cars. Which of the following cognitive biases best explains this disconnect between these people's fears and the statistical realities?


A) overconfidence effect
B) availability heuristic
C) self-serving bias
D) confirmation bias

E) B) and D)
F) C) and D)

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The dictator and ultimatum games reveal that fairness and concern for others motivate people's behavior.

A) True
B) False

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That people tend to hold on to shares of stock well past the point where it makes sense to sell those shares can be explained in part by the


A) anchoring effect.
B) endowment effect.
C) status quo bias.
D) confirmation bias.

E) B) and C)
F) A) and B)

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B

When people believe murder is a more common cause of death than stomach cancer is, it illustrates the


A) confirmation bias.
B) framing effect.
C) hindsight bias.
D) availability heuristic.

E) None of the above
F) A) and B)

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Because heuristics appear to be hardwired into the brain, the consequences include the following, except that


A) it is sometimes difficult for people to correct detrimental behaviors or routines.
B) people may be vulnerable to others who understand their hardwired tendencies.
C) heuristics make people consistently behave in a rational manner.
D) people may make behavioral changes if they're exposed to a situation where a heuristic kicks in and starts driving their decision.

E) A) and D)
F) A) and C)

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The threat of rejection in market transactions


A) leads to better products for consumers.
B) leads to lower prices for consumers.
C) leads to greater cooperation between buyers and sellers.
D) does all of these.

E) All of the above
F) A) and D)

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Results of the dictator and ultimatum games reveal that people act in equally self-interested ways, regardless of the context or rules of the game.

A) True
B) False

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Why do cereals marketers most prefer to have their brand occupy the shelf-space a foot or two below a typical adult's eye-level?


A) Because they know that adults typically look down when they go by the store shelves.
B) Because that shelf-space is the lowest priced space they could occupy.
C) Because it's a lot easier to restock those shelf-spaces.
D) Because they are targeting the children who go shopping with adults.

E) All of the above
F) C) and D)

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One major consequence of the overconfidence effect is that


A) some people cannot correct a personal trait that might be causing them to fail in many ventures.
B) someone could persist in pursuing a failed policy despite overwhelming evidence of the failure.
C) bad decisions can be made because people will act based on irrelevant information.
D) some people may wrongly believe in their forecasting ability to predict future outcomes of risky investments.

E) A) and B)
F) C) and D)

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Specialty shops can charge and get customers to pay higher prices for identical goods than they would pay in "big box" stores. Assuming that these differences are driven by store appearance rather than differences in services provided, which of the following best explains this phenomenon?


A) availability heuristics
B) framing effects
C) confirmation biases
D) self-serving biases

E) All of the above
F) None of the above

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Isolating transactions from the overall set of consumption options is known as anchoring.

A) True
B) False

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False

Some economists are suggesting that we should use the insights of behavioral economics to


A) coerce people to make decisions toward improving their happiness.
B) design elaborate rules to restrict individuals' chances of hurting themselves.
C) nudge people toward choices that improve their welfare or that of others.
D) provide huge monetary incentives to people to move them to action.

E) B) and C)
F) A) and D)

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Heuristics help people make faster, error-free decisions.

A) True
B) False

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Placement of goods in grocery and other retail stores is often done with the objective of encouraging impulse buying.

A) True
B) False

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Which of the following is the best example of a precommitment used to overcome time inconsistency?


A) finding a running partner and setting a regular schedule of when you will run together
B) deciding to save a percentage of each month's paycheck
C) signing up for a free trial membership at the local gym
D) buying an alarm clock

E) B) and D)
F) None of the above

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