Question 1

Kitchen Window is a one-stop treasure trove for cooks. The locally owned gourmet specialty store carries more than 14,000 items in stock. Its knowledgeable staff offers personalized service and will even gift-wrap your purchases free of charge. It also offers a shop for repairs should your appliances need maintenance. Kitchen Window is __________ retailer.

Accepted Answer

A)  an exclusive-service
B)  an upscale-service
C)  a self-service
D)  a limited-service
E)  a full-serviceF) B) and C)
G) B) and D)

Question 2

Family Dollar, Dollar General, and the Dollar Tree are examples of which type of retailer?

Accepted Answer

A)  warehouse club
B)  hypermarket
C)  outlet store
D)  everyday value retailer
E)  extreme-value retailerF) A) and B)
G) B) and E)

Question 3

Direct selling, sometimes called __________, involves direct sales of goods and services to consumers through personal interactions and demonstrations in their home or office.

Accepted Answer

A)  interface marketing
B)  flex marketing
C)  interactive selling
D)  responsive selling
E)  door-to-door retailingF) None of the above
G) C) and D)

Question 4

Many supermarkets have in-store restaurants where a customer can buy prepared meals to take home or eat there. Supermarkets and restaurants that provide these same kinds of meals are engaged in __________ competition.

Accepted Answer

A)  intertype
B)  institutional
C)  intermodal
D)  functional
E)  selectiveF) All of the above
G) C) and E)

Question 5

Your local Target retailer carries a variety of different items. You can find everything ranging from socks and DVDs to baby items and groceries. This is an example of the __________ carried by Target.

Accepted Answer

A)  breadth of product line
B)  depth of product line
C)  variety of brand extension
D)  breadth of product class
E)  product mixF) C) and D)
G) A) and E)

Question 6

The Direct Marketing Association estimates that direct-mail and catalog retailing creates __________ in sales.

Accepted Answer

A)  $420 billion
B)  $14 billion
C)  $190 billion
D)  $22 billion
E)  $642 billionF) C) and E)
G) A) and B)

Question 7

The variety of different items a store carries is referred to as the

Accepted Answer

A)  retailing mix.
B)  depth of product line.
C)  breadth of product line.
D)  width of product line.
E)  length of product line.F) C) and D)
G) A) and D)

Question 8

Independently owned firms that take title to the merchandise they handle are referred to as

Accepted Answer

A)  brokers.
B)  agencies.
C)  virtual retailers.
D)  merchant wholesalers.
E)  merchant retailers.F) All of the above
G) A) and B)

Question 9

Freightfinder.com is an Internet company that is called a "go-between." If a trucker needs to find a load for a particular trade lane, he or she can visit this site, list the price and available truck space, and find a company that needs a shipment moved. Since the purpose of this website is to put buyer and sellers together so that a single sale can be made, this website can be categorized as

Accepted Answer

A)  a selling agent.
B)  a manufacturer's representative.
C)  a manufacturer's agent.
D)  a broker.
E)  an administrator.F) None of the above
G) A) and B)

Question 10

Organizations that decide to franchise (franchisors)  have __________ expansion costs accompanied by __________ control, compared to owning their own retail outlets.

Accepted Answer

A)  greater; greater
B)  reduced; reduced
C)  greater; reduced
D)  reduced; greater
E)  greater; about the sameF) D) and E)
G) A) and B)

Exam 16: Retailing and Wholesaling

Organizations that decide to franchise (franchisors) have expansion costs accompanied by control, compared to owning their own retail outlets.

Correct Answer
verified

Direct selling, sometimes called __________, involves direct sales of goods and services to consumers through personal interactions and demonstrations in their home or office.

Correct Answer
verified

Many supermarkets have in-store restaurants where a customer can buy prepared meals to take home or eat there. Supermarkets and restaurants that provide these same kinds of meals are engaged in __________ competition.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Family Dollar, Dollar General, and the Dollar Tree are examples of which type of retailer?

Correct Answer
verified

Independently owned firms that take title to the merchandise they handle are referred to as

Correct Answer
verified

The Direct Marketing Association estimates that direct-mail and catalog retailing creates __________ in sales.

Correct Answer
verified

Your local Target retailer carries a variety of different items. You can find everything ranging from socks and DVDs to baby items and groceries. This is an example of the __________ carried by Target.

Correct Answer
verified

The variety of different items a store carries is referred to as the

Correct Answer
verified

Exam 16: Retailing and Wholesaling

Organizations that decide to franchise (franchisors) have __________ expansion costs accompanied by __________ control, compared to owning their own retail outlets.

Correct AnswerverifiedShow Answer

Direct selling, sometimes called __________, involves direct sales of goods and services to consumers through personal interactions and demonstrations in their home or office.

Correct AnswerverifiedShow Answer

Many supermarkets have in-store restaurants where a customer can buy prepared meals to take home or eat there. Supermarkets and restaurants that provide these same kinds of meals are engaged in __________ competition.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Family Dollar, Dollar General, and the Dollar Tree are examples of which type of retailer?

Correct AnswerverifiedShow Answer

Independently owned firms that take title to the merchandise they handle are referred to as

Correct AnswerverifiedShow Answer

The Direct Marketing Association estimates that direct-mail and catalog retailing creates __________ in sales.

Correct AnswerverifiedShow Answer

Your local Target retailer carries a variety of different items. You can find everything ranging from socks and DVDs to baby items and groceries. This is an example of the __________ carried by Target.

Correct AnswerverifiedShow Answer

The variety of different items a store carries is referred to as the

Correct AnswerverifiedShow Answer

Organizations that decide to franchise (franchisors) have expansion costs accompanied by control, compared to owning their own retail outlets.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified