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A firm will shut down in the short run if revenue is not sufficient to cover its variable costs of production.

A) True
B) False

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If a competitive firm is currently producing a level of output at which marginal revenue exceeds marginal cost, then


A) a one-unit increase in output will increase the firm's profit.
B) a one-unit decrease in output will increase the firm's profit.
C) total revenue exceeds total cost.
D) total cost exceeds total revenue.

E) B) and C)
F) A) and C)

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Figure 14-9 In the figure below, panel (a) depicts the linear marginal cost of a firm in a competitive market, and panel (b) depicts the linear market supply curve for a market with a fixed number of identical firms. Figure 14-9 In the figure below, panel (a)  depicts the linear marginal cost of a firm in a competitive market, and panel (b)  depicts the linear market supply curve for a market with a fixed number of identical firms.    -Refer to Figure 14-9. If there are 400 identical firms in this market, what level of output will be supplied to the market when price is $2.00? A)  10,000 B)  20,000 C)  40,000 D)  80,000 -Refer to Figure 14-9. If there are 400 identical firms in this market, what level of output will be supplied to the market when price is $2.00?


A) 10,000
B) 20,000
C) 40,000
D) 80,000

E) None of the above
F) A) and B)

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A competitive firm has been selling its output for $20 per unit and has been maximizing its profit, which is positive. Then, the price falls to $18, and the firm makes whatever adjustments are necessary to maximize its profit at the now-lower price. Once the firm has adjusted, its


A) quantity of output is lower than it was previously.
B) average total cost is lower than it was previously.
C) marginal cost is higher than it was previously.
D) All of the above are correct.

E) All of the above
F) A) and B)

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All firms maximize profits by producing an output level where marginal revenue equals marginal cost; for firms operating in perfectly competitive industries, maximizing profits also means producing an output level where price equals marginal cost.

A) True
B) False

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Winona's Fudge Shoppe is maximizing profits by producing 1,000 pounds of fudge per day. If Winona's fixed costs unexpectedly increase and the market price remains constant, then the short run profit-maximizing level of output


A) is less than 1,000 pounds.
B) is still 1,000 pounds.
C) is more than 1,000 pounds.
D) becomes zero.

E) B) and C)
F) A) and D)

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If your local gasoline station raised its price by 20 percent, its sales of gasoline would decrease substantially because your local gas station


A) has little or no market power.
B) is small relative to the size of the gasoline market.
C) is a competitive firm.
D) All of the above are correct.

E) B) and C)
F) B) and D)

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In a competitive market, the actions of any single buyer or seller will


A) have a negligible impact on the market price.
B) have little effect on market equilibrium quantity but will affect market equilibrium price.
C) affect marginal revenue and average revenue but not price.
D) adversely affect the profitability of more than one firm in the market.

E) A) and C)
F) None of the above

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A competitive firm has been selling its output for $20 per unit and has been maximizing its profit, which is positive. Then, the price rises to $25, and the firm makes whatever adjustments are necessary to maximize its profit at the now-higher price. Once the firm has adjusted, its


A) quantity of output is higher than it was previously.
B) average total cost is higher than it was previously.
C) marginal revenue is higher than it was previously.
D) All of the above are correct.

E) All of the above
F) C) and D)

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In the short run for a particular market, there are 5,000 firms. Each firm has a marginal cost of $7 when it produces 200 units of output. One point on the market supply curve is


A) quantity = 5,000; price = $7.
B) quantity = 35,000 price = $35,000.
C) quantity = 1,000,000, price = $7.
D) quantity = 1,000,000, price = $35,000.

E) A) and B)
F) None of the above

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Table 14-14 The following table presents cost and revenue information for Bob's bakery production and sales. Table 14-14 The following table presents cost and revenue information for Bob's bakery production and sales.    -Refer to Table 14-14. Suppose that due to a decrease in the market demand for bread the market price of bread drops to $2.75 per loaf. At this new price, what is Bob's profit­maximizing quantity? A)  5 units B)  6 units C)  7 units D)  8 units -Refer to Table 14-14. Suppose that due to a decrease in the market demand for bread the market price of bread drops to $2.75 per loaf. At this new price, what is Bob's profit­maximizing quantity?


A) 5 units
B) 6 units
C) 7 units
D) 8 units

E) C) and D)
F) A) and B)

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A profit-maximizing firm in a competitive market is able to sell its product for $7. At its current level of output, the firm's average total cost is $10. The firm's marginal cost curve crosses its marginal revenue curve at an output level of 9 units. The firm experiences a


A) profit of more than $27.
B) profit of exactly $27.
C) loss of more than $27.
D) loss of exactly $27.

E) A) and C)
F) B) and C)

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Figure 14-5 Suppose a firm operating in a competitive market has the following cost curves: Figure 14-5 Suppose a firm operating in a competitive market has the following cost curves:   -Refer to Figure 14-5. When market price is P7, a profit-maximizing firm's short-run profits can be represented by the area A)  P7 × Q5. B)  P7 × Q3. C)  (P7 - P5)  × Q3. D)  We are unable to determine the firm's profits because the quantity that the firm would produce is not labeled on the graph. -Refer to Figure 14-5. When market price is P7, a profit-maximizing firm's short-run profits can be represented by the area


A) P7 × Q5.
B) P7 × Q3.
C) (P7 - P5) × Q3.
D) We are unable to determine the firm's profits because the quantity that the firm would produce is not labeled on the graph.

E) None of the above
F) C) and D)

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When firms are said to be price takers, it implies that if a firm raises its price,


A) buyers will go elsewhere.
B) buyers will pay the higher price in the short run.
C) competitors will also raise their prices.
D) firms in the industry will exercise market power.

E) A) and D)
F) B) and C)

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If a firm notices that its average revenue equals the current market price, that firm must be participating in a competitive market.

A) True
B) False

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In the long-run equilibrium of a market with free entry and exit, marginal firms are operating


A) at the point where average variable cost equals marginal cost.
B) at the minimum point on their marginal cost curves.
C) at their efficient scale.
D) where accounting profit is zero.

E) None of the above
F) A) and C)

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Farmer McDonald sells wheat to a broker in Kansas City, Missouri. Because the market for wheat is generally considered to be competitive, Mr. McDonald maximizes his profit by choosing


A) to produce the quantity at which average variable cost is minimized.
B) to produce the quantity at which average fixed cost is minimized.
C) the quantity at which market price is equal to Mr. McDonald's marginal cost of production.
D) the quantity at which market price exceeds Mr. McDonald's marginal cost of production by the greatest amount.

E) A) and B)
F) A) and C)

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A competitive firm has been selling its output for $10 per unit and has been maximizing its profit. Then, the price rises to $14, and the firm makes whatever adjustments are necessary to maximize its profit at the now-higher price.Once the firm has adjusted, its


A) marginal revenue is lower than it was previously.
B) marginal cost is lower than it was previously.
C) quantity of output is higher than it was previously.
D) All of the above are correct.

E) A) and C)
F) A) and B)

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When managers of firms in a competitive market observe falling profits, they may infer that the market is experiencing


A) a violation of conventional market forces.
B) over-investment.
C) the entry of new firms.
D) too few firms in the market.

E) A) and B)
F) A) and C)

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The stable, long-run equilibrium in a competitive market occurs when the market price equals the lowest point on a firm's average total cost curve.

A) True
B) False

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