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Where would you find the manufacturer and distributor in a typical supply chain?


A) upstream
B) downstream
C) in the middle
D) not on the supply chain

E) B) and D)
F) All of the above

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Materials management includes activities that govern the flow of tangible, physical materials through the supply chain such as shipping, transport, distribution, and warehousing.

A) True
B) False

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Data integration is the integration of a company's existing management information systems.

A) True
B) False

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Which of the following questions can logistics help a company answer?


A) What quantity of raw materials should we purchase to minimize spoilage?
B) How can we guarantee that our raw materials meet production needs?
C) At what price can we purchase materials to guarantee profitability?
D) What path should the vehicles follow when delivering the goods?

E) B) and C)
F) A) and D)

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Which of the following is not one of the three phases in the evolution of CRM?


A) reporting
B) analyzing
C) processing
D) predicting

E) A) and D)
F) A) and C)

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What distributes goods and services to customers?


A) inbound logistics
B) outbound logistics
C) logistics
D) cradle to grave

E) A) and B)
F) A) and C)

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A forward integration takes information entered into a given system and sends it automatically to all downstream systems and processes.

A) True
B) False

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What is selling additional products or services to an existing customer?


A) cross-selling
B) up-selling
C) campaign management system
D) customer service and support

E) A) and D)
F) B) and C)

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CRM predicting technologies help organizations identify their customers across other applications.

A) True
B) False

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Logistics controls processes inside a company (warehouse logistics) and outside a company (transport logistics) and focuses on the physical execution part of the supply chain.

A) True
B) False

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Which activities do production and materials management components perform?


A) track employee information including payroll, benefits, compensation, performance assessment, and assumes compliance with the legal requirements of multiple jurisdictions and tax authorities
B) handle the various aspects of production planning and execution such as demand forecasting, production scheduling, job cost accounting, and quality control
C) manage accounting data and financial processes within the enterprise with functions such as general ledger, accounts payable, accounts receivable, budgeting, and asset management
D) None of these are correct.

E) A) and B)
F) B) and C)

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RFID systems are used to create the digital designs and then manufacture the products.

A) True
B) False

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Explain operational and analytical customer relationship management.

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Customer relationship management (CRM) i...

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Cradle to grave is a community center that provides technology, manufacturing equipment, and educational opportunities to the public that would otherwise be inaccessible or unaffordable.

A) True
B) False

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What is an organization performing when it asks questions such as "why was customer revenue so high"?


A) CRM reporting technologies
B) CRM analyzing technologies
C) CRM processing technologies
D) CRM predicting technologies

E) B) and C)
F) A) and B)

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What connects the plans, methods, and tools aimed at integrating separate enterprise systems?


A) enterprise systems
B) enterprise application integration
C) middleware
D) enterprise application integration middleware

E) B) and C)
F) A) and D)

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What is enterprise application integration (EAI) ?


A) an integration method that connects the plans, methods, and tools aimed at integrating separate enterprise system
B) the integration of data from multiple sources, which provides a unified view of all data
C) an integration method that sends information entered into a given system automatically to all downstream systems and processes
D) enterprisewide support and data access for a firm's operations and business processes

E) A) and B)
F) None of the above

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In which of the five basic supply chain activities do you manufacture products and create production schedules?


A) plan
B) source
C) deliver
D) make

E) None of the above
F) A) and B)

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Call scripting systems gather product details and issue-resolution information that can be automatically generated into a script for the representative to read to the customer.

A) True
B) False

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What compiles customer information from a variety of sources and segments the information for different marketing campaigns?


A) campaign management system
B) cross-selling
C) up-selling
D) list generator

E) A) and C)
F) All of the above

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