Question 1

Four basic business and management practices are what matter-"what really works," to use the phrase of the researchers who studied more than 200 management tools and techniques.Which of the following is one of these?

Accepted Answer

A)  ethics
B)  charismatic leadership
C)  quality
D)  culture
E)  sustainabilityF) A) and D)
G) A) and E)

Question 2

All of the following are among the five alternative marketing strategies that can be identified by market-product grids except which?

Accepted Answer

A)  diversification
B)  selective specialization
C)  market-product concentration
D)  full coverage
E)  product specializationF) B) and C)
G) A) and E)

Question 3

All of the following products are examples of disruptive innovations except which?

Accepted Answer

A)  Wrigley's Alert Energy Caffeine Gum
B)  Wikipedia
C)  Samsung's liquid crystal displays (LC
D)  high-definition televisions (HDTVs) 
D)  Apple's iPad and iPad mini tablet devices
E)  Cree's light emitting diode (LE
D)  bulbsF) A) and B)
G) A) and E)

Question 4

Figure 22-4
 
-In Figure 22-4 above,the market-product grid labeled C illustrates which of the following market-product strategies?

Accepted Answer

A)  market specialization
B)  selective specialization
C)  market-product concentration
D)  full coverage
E)  product specializationF) A) and E)
G) B) and C)

Question 5

Which of the following is a typical objective for value-based planning?

Accepted Answer

A)  Integrate sustainable development.
B)  Demonstrate corporate integrity.
C)  Contribute to the price of a company's stock.
D)  Reduce employee turnover.
E)  Identify new channels of distribution.F) A) and D)
G) C) and E)

Question 6

Another commonly used term for product manager is

Accepted Answer

A)  line advisor.
B)  product champion.
C)  brand manager.
D)  marketing advisor.
E)  account executive.F) A) and B)
G) B) and E)

Question 7

A time-based agenda is

Accepted Answer

A)  a list of topics to be covered during a meeting that shows the running time allocated to and the person(s) responsible for leading the discussion for each topic.
B)  a chart that demonstrates how a set of tasks for a project can be sequentially and concurrently completed by specified times.
C)  an aid to implementing a marketing plan consisting of four columns: (1) the task,(2) the person responsible for completing that task,(3) the date to finish the task,and (4) what is to be delivered.
D)  a tool that shows the relationships through time of the various program tasks,which involves: (1) identifying the main tasks;(2) determining the time required to complete each task;(3) arranging the activities to meet the deadline;and (4) assigning people the responsibilities to complete each task.
E)  a statistical tool,used in project management,that is designed to analyze and represent the tasks involved in completing a given project.F) D) and E)
G) All of the above

Question 8

Synergy analysis incorporates two business analysis tools,which are diversification analysis and

Accepted Answer

A)  Porter's generic business strategy framework.
B)  the market-product grid framework.
C)  SWOT analysis.
D)  Porter's competitive advantage.
E)  share point analysis.F) C) and D)
G) None of the above

Question 9

Based on a market-product grid framework,which marketing strategy would most likely offer the greatest marketing synergies or efficiencies?

Accepted Answer

A)  market-product concentration
B)  product specialization
C)  market specialization
D)  selective specialization
E)  universal concentrationF) A) and B)
G) A) and C)

Question 10

Figure 22-8 
 
-Consider Figure 22-8 above.The graphic display of General Mills Channels for Warm Delights Minis as of December 2013 is an example of a(n)

Accepted Answer

A)  Pert chart.
B)  marketing program.
C)  marketing dashboard.
D)  Gantt chart.
E)  marketing plan.F) A) and D)
G) A) and B)

Question 11

Procter & Gamble uses category managers to organize by "global business units" such as baby care and beauty care.Cutting across country boundaries,these global business units implement standardized worldwide pricing,marketing,and distribution strategies.The baby care category manager would have

Accepted Answer

A)  completely different duties from the brand manager.
B)  profit and loss responsibility for all baby care products in the line.
C)  to use persuasion as opposed to direct authority to get any goals achieved.
D)  no authority over functions,except marketing,that affect baby care products.
E)  no authority on U.S.baby care product sales.F) B) and C)
G) C) and E)

Question 12

What is the primary disadvantage of employing a market specialization strategy?

Accepted Answer

A)  Gaining market distribution will be costly.
B)  The organization may be spread too thin.
C)  The organization achieves neither marketing nor manufacturing synergies.
D)  R&D-manufacturing has the difficulty of producing multiple products.
E)  There are too many product substitutes over which a firm would not have control.F) A) and C)
G) None of the above

Question 13

In a five-year study,researchers conducted in-depth analysis of 160 companies and more than 200 management tools and techniques,such as customer relationship management and use of an intranet.What were their findings? That is,according to the researchers,how would a company exploit its competitive advantage to achieve superior business performance?

Accepted Answer

The result of the research study was tha...

Question 14

Porter's four generic business strategies include all of the following except which?

Accepted Answer

A)  cost leadership
B)  quality focus
C)  differentiation focus
D)  cost focus
E)  differentiationF) C) and E)
G) A) and E)

Question 15

Porter's four generic business strategies involve combinations of competitive scope or the breadth of the target markets and

Accepted Answer

A)  organizational structure.
B)  degree of geographical distribution.
C)  investment in research and development.
D)  a stress on costs versus product differentiation.
E)  relative number of products in a product line.F) None of the above
G) B) and E)

Question 16

Geographical groupings are organizational groupings

Accepted Answer

A)  that group specific customer segments.
B)  in which sales territories are subdivided according to geographic location.
C)  that represent the different departments or business activities within a firm.
D)  in which a unit is responsible for specific product offerings.
E)  that combine both market-based groupings with product groupings.F) A) and E)
G) A) and B)

Question 17

The five alternative marketing strategies that can be identified by market-product grids include which of the following?

Accepted Answer

A)  diversification
B)  selective distribution
C)  product reorientation
D)  full coverage
E)  new-product introductionF) None of the above
G) A) and B)

Question 18

Reflecting on the research study of over 200 management tools and techniques,which of the following companies is an example of a firm that excels based on a performance-oriented culture?

Accepted Answer

A)  Costco
B)  Google
C)  Coca-Cola
D)  Sears
E)  ToyotaF) A) and C)
G) B) and E)

Question 19

Which of the following output reports is used in the implementation phase of the strategic marketing process?

Accepted Answer

A)  marketing plans that define goals
B)  projections of sales and expenses
C)  action memos that tell who is to do what by when
D)  corrective action memos
E)  tracking reportsF) B) and D)
G) A) and B)

Question 20

Define marketing ROI (return on investment).

Accepted Answer

In finance,the return on investment (ROI...

Exam 22: Pulling It All Together: the Strategic Marketing Process

Synergy analysis incorporates two business analysis tools,which are diversification analysis and

Correct Answer
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Correct Answer
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The result of the research study was tha...
View Answer

Define marketing ROI (return on investment).

Correct Answer
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In finance,the return on investment (ROI...
View Answer

Geographical groupings are organizational groupings

Correct Answer
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Figure 22-4 -In Figure 22-4 above,the market-product grid labeled C illustrates which of the following market-product strategies?

Correct Answer
verified

Reflecting on the research study of over 200 management tools and techniques,which of the following companies is an example of a firm that excels based on a performance-oriented culture?

Correct Answer
verified

Based on a market-product grid framework,which marketing strategy would most likely offer the greatest marketing synergies or efficiencies?

Correct Answer
verified

Procter & Gamble uses category managers to organize by "global business units" such as baby care and beauty care.Cutting across country boundaries,these global business units implement standardized worldwide pricing,marketing,and distribution strategies.The baby care category manager would have

Correct Answer
verified

Which of the following is a typical objective for value-based planning?

Correct Answer
verified

Four basic business and management practices are what matter-"what really works," to use the phrase of the researchers who studied more than 200 management tools and techniques.Which of the following is one of these?

Correct Answer
verified

What is the primary disadvantage of employing a market specialization strategy?

Correct Answer
verified

Another commonly used term for product manager is

Correct Answer
verified

Porter's four generic business strategies include all of the following except which?

Correct Answer
verified

Figure 22-8 -Consider Figure 22-8 above.The graphic display of General Mills Channels for Warm Delights Minis as of December 2013 is an example of a(n)

Correct Answer
verified

All of the following are among the five alternative marketing strategies that can be identified by market-product grids except which?

Correct Answer
verified

The five alternative marketing strategies that can be identified by market-product grids include which of the following?

Correct Answer
verified

Which of the following output reports is used in the implementation phase of the strategic marketing process?

Correct Answer
verified

All of the following products are examples of disruptive innovations except which?

Correct Answer
verified

A time-based agenda is

Correct Answer
verified

Porter's four generic business strategies involve combinations of competitive scope or the breadth of the target markets and

Correct Answer
verified

Exam 22: Pulling It All Together: the Strategic Marketing Process

Synergy analysis incorporates two business analysis tools,which are diversification analysis and

Correct AnswerverifiedShow Answer

Correct AnswerverifiedThe result of the research study was tha...View AnswerShow Answer

Define marketing ROI (return on investment).

Correct AnswerverifiedIn finance,the return on investment (ROI...View AnswerShow Answer

Geographical groupings are organizational groupings

Correct AnswerverifiedShow Answer

Figure 22-4 -In Figure 22-4 above,the market-product grid labeled C illustrates which of the following market-product strategies?

Correct AnswerverifiedShow Answer

Reflecting on the research study of over 200 management tools and techniques,which of the following companies is an example of a firm that excels based on a performance-oriented culture?

Correct AnswerverifiedShow Answer

Based on a market-product grid framework,which marketing strategy would most likely offer the greatest marketing synergies or efficiencies?

Correct AnswerverifiedShow Answer

Procter & Gamble uses category managers to organize by "global business units" such as baby care and beauty care.Cutting across country boundaries,these global business units implement standardized worldwide pricing,marketing,and distribution strategies.The baby care category manager would have

Correct AnswerverifiedShow Answer

Which of the following is a typical objective for value-based planning?

Correct AnswerverifiedShow Answer

Four basic business and management practices are what matter-"what really works," to use the phrase of the researchers who studied more than 200 management tools and techniques.Which of the following is one of these?

Correct AnswerverifiedShow Answer

What is the primary disadvantage of employing a market specialization strategy?

Correct AnswerverifiedShow Answer

Another commonly used term for product manager is

Correct AnswerverifiedShow Answer

Porter's four generic business strategies include all of the following except which?

Correct AnswerverifiedShow Answer

Figure 22-8 -Consider Figure 22-8 above.The graphic display of General Mills Channels for Warm Delights Minis as of December 2013 is an example of a(n)

Correct AnswerverifiedShow Answer

All of the following are among the five alternative marketing strategies that can be identified by market-product grids except which?

Correct AnswerverifiedShow Answer

The five alternative marketing strategies that can be identified by market-product grids include which of the following?

Correct AnswerverifiedShow Answer

Which of the following output reports is used in the implementation phase of the strategic marketing process?

Correct AnswerverifiedShow Answer

All of the following products are examples of disruptive innovations except which?

Correct AnswerverifiedShow Answer

A time-based agenda is

Correct AnswerverifiedShow Answer

Porter's four generic business strategies involve combinations of competitive scope or the breadth of the target markets and

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
The result of the research study was tha...
View Answer

Correct Answer
verified
In finance,the return on investment (ROI...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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