Question 1

The use of manufacturer/service provider wholesaling allows manufacturers to more efficiently reach smaller firms than through merchant wholesaling.

Accepted Answer

A) True 
 B)False

Question 2

Which of these is the LEAST desirable form of wholesaling if a firm has limited marketing expertise and seeks widespread market expansion as a goal?

Accepted Answer

A)   Manufacturer/service provider wholesaling
B)   Selling agents
C)   Merchant wholesaling
D)   Food brokersE) A) and B)
F) B) and C)

Question 3

Food brokers are most similar to

Accepted Answer

A)   cash-and-carry wholesalers.
B)   rack jobbers.
C)   truck/wagon wholesalers.
D)   manufacturers'/service providers' agents.E) A) and B)
F) A) and D)

Question 4

A firm is most likely to use manufacturer/service provider wholesaling when it

Accepted Answer

A)   wishes to minimize its wholesale investment.
B)   has limited financial resources.
C)   seeks to control customer service throughout the channel.
D)   has many small and geographically dispersed customers.E) None of the above
F) All of the above C

Question 5

Agents (brokers) are compensated on the basis of trade discounts from list prices, as well as quantity and seasonal discounts.

Accepted Answer

A) True 
 B)False  False

Question 6

A good or service can be sold through two or more levels of wholesalers.

Accepted Answer

A) True 
 B)False

Question 7

Total retail sales revenues are higher than total wholesale sales revenues.

Accepted Answer

A) True 
 B)False

Question 8

Commission merchants can negotiate prices with buyers, provided that the prices are not below the sellers' stated minimums.

Accepted Answer

A) True 
 B)False

Question 9

Which of these is a form of manufacturer/service provider wholesaling?

Accepted Answer

A)   A sales office
B)   A wholesale cooperative
C)   Commission merchants
D)   Franchise merchant wholesalingE) A) and C)
F) C) and D)

Question 10

Manufacturer/service provider wholesaling is generally more feasible for smaller, rather than larger, manufacturers.

Accepted Answer

A) True 
 B)False

Question 11

The major difference between a manufacturer's sales office and a manufacturer's branch office is due to the

Accepted Answer

A)   degree of decentralization. .
B)   presence of warehousing facilities.
C)   size of the wholesale operation
D)   consistency of the product mix.E) A) and D)
F) None of the above

Question 12

Selling through the wholesaler is a form of pulling distribution strategy.

Accepted Answer

A) True 
 B)False

Question 13

The use of independent wholesalers allows a manufacturer to reach small accounts that it could not profitably reach through manufacturer/service provider wholesaling.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is generally NOT considered a function of all wholesalers?

Accepted Answer

A)   To provide a trained sales force
B)   To take title and possession of goods
C)   To handle financial records
D)   To gather assortments for customersE) A) and B)
F) A) and C)

Question 15

A single manufacturer may employ multiple selling agents.

Accepted Answer

A) True 
 B)False

Question 16

Describe three important recent trends in wholesaling and their implications.

Accepted Answer

1. E-commerce and digital platforms: One...

Question 17

Explain the relationship between pushing and pulling strategies and the concepts of selling to and selling through wholesalers.

Accepted Answer

Pushing and pulling strategies are marke...

Question 18

A ___ wholesaler is most likely to stock specialized printer ribbons for a seldom-purchased computer printer.

Accepted Answer

A)   specialty-merchandise
B)   general-merchandise
C)   drop shipper
D)   rack jobberE) None of the above
F) All of the above A

Question 19

Which limited-service merchant wholesaler is most similar to a rack jobber in terms of most of its wholesaler functions?

Accepted Answer

A)   Drop shipper
B)   Truck/wagon wholesaler
C)   Cash-and-carry wholesaler
D)   Mail-order wholesalerE) All of the above
F) A) and D)

Question 20

An independent supermarket operator seeks to minimize the number of wholesalers he or she must purchase from. The operator wants to use a wholesaler that can ship 90 percent of the store's total requirements within 1 day of receipt of an order. The retailer should seek what kind of wholesaler?

Accepted Answer

A)   A specialty-merchandise wholesaler
B)   A general-merchandise wholesaler
C)   A drop shipper
D)   A cash-and-carry wholesalerE) A) and B)
F) B) and D)

Exam 15: Wholesaling

The use of manufacturer/service provider wholesaling allows manufacturers to more efficiently reach smaller firms than through merchant wholesaling.

Correct AnswerverifiedShow Answer

Which of these is the LEAST desirable form of wholesaling if a firm has limited marketing expertise and seeks widespread market expansion as a goal?

Correct AnswerverifiedShow Answer

Food brokers are most similar to

Correct AnswerverifiedShow Answer

A firm is most likely to use manufacturer/service provider wholesaling when it

Correct AnswerverifiedC

Agents (brokers) are compensated on the basis of trade discounts from list prices, as well as quantity and seasonal discounts.

Correct AnswerverifiedFalse

A good or service can be sold through two or more levels of wholesalers.

Correct AnswerverifiedShow Answer

Total retail sales revenues are higher than total wholesale sales revenues.

Correct AnswerverifiedShow Answer

Commission merchants can negotiate prices with buyers, provided that the prices are not below the sellers' stated minimums.

Correct AnswerverifiedShow Answer

Which of these is a form of manufacturer/service provider wholesaling?

Correct AnswerverifiedShow Answer

Manufacturer/service provider wholesaling is generally more feasible for smaller, rather than larger, manufacturers.

Correct AnswerverifiedShow Answer

The major difference between a manufacturer's sales office and a manufacturer's branch office is due to the

Correct AnswerverifiedShow Answer

Selling through the wholesaler is a form of pulling distribution strategy.

Correct AnswerverifiedShow Answer

The use of independent wholesalers allows a manufacturer to reach small accounts that it could not profitably reach through manufacturer/service provider wholesaling.

Correct AnswerverifiedShow Answer

Which of the following is generally NOT considered a function of all wholesalers?

Correct AnswerverifiedShow Answer

A single manufacturer may employ multiple selling agents.

Correct AnswerverifiedShow Answer

Describe three important recent trends in wholesaling and their implications.

Correct AnswerAnswered by ExamLex AI1. E-commerce and digital platforms: One...View AnswerShow Answer

Explain the relationship between pushing and pulling strategies and the concepts of selling to and selling through wholesalers.

Correct AnswerAnswered by ExamLex AIPushing and pulling strategies are marke...View AnswerShow Answer

A ___ wholesaler is most likely to stock specialized printer ribbons for a seldom-purchased computer printer.

Correct AnswerverifiedA

Which limited-service merchant wholesaler is most similar to a rack jobber in terms of most of its wholesaler functions?

Correct AnswerverifiedShow Answer

An independent supermarket operator seeks to minimize the number of wholesalers he or she must purchase from. The operator wants to use a wholesaler that can ship 90 percent of the store's total requirements within 1 day of receipt of an order. The retailer should seek what kind of wholesaler?

Correct AnswerverifiedShow Answer

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C

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False

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Answered by ExamLex AI
1. E-commerce and digital platforms: One...
View Answer

Correct Answer
Answered by ExamLex AI
Pushing and pulling strategies are marke...
View Answer

Correct Answer
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A

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