Question 1

Which of the following is an example of a product in the maturity stage of the product life cycle?

Accepted Answer

A)   pocket video cameras
B)   driverless vehicles
C)   3D HDTVs
D)   carbonated soft drinks
E)   fitness trackersF) A) and D)
G) B) and C)

Question 2

The key idea behind diffusion of innovation is that

Accepted Answer

A)   not all consumers accept a new product at the same time; adoption of a product spreads throughout the population.
B)   once a product enters the market, the time span between awareness and purchase is incredibly short.
C)   the introduction of an entire new product class almost always diffuses the importance of its predecessor within a matter of months.
D)   adoption of a new product line does not change the diffusion rate of older lines in the market.
E)   the rate of adoption is independent of other product form innovations or competitive products in the marketplace.F) A) and B)
G) B) and C)

Question 3

All of the following are product modification strategies except which?

Accepted Answer

A)   product bundling
B)   improving a product's quality
C)   changing a product's appearance
D)   creating a new use situation
E)   altering a product's performanceF) A) and B)
G) B) and D)

Question 4

In which stage of the product life cycle is it important to broaden distribution of the product?

Accepted Answer

A)   introduction
B)   growth
C)   maturity
D)   decline
E)   harvestF) C) and D)
G) B) and E)

Question 5

CDI/BDI Marketing Dashboard
-In the CDI/BDI marketing dashboard above, which segment consumes the most fruit drinks?

Accepted Answer

A)   households without children
B)   households with children 13 to 18 years old
C)   households with children 6 years old or under
D)   households with children 7 to 12 years old
E)   Because the BDI and CDI show inconsistencies in their measurements, especially in the segment of children under the age of six, it is impossible to answer the question.F) A) and B)
G) B) and E)

Question 6

During the introduction stage of the product life cycle, promotional expenditures are made to stimulate consumer desire for an entire product class rather than for a specific brand. The consumer demand that is stimulated is referred to as ________ demand.

Accepted Answer

A)   selective
B)   primary
C)   derived
D)   generic
E)   secondaryF) A) and D)
G) B) and D)

Question 7

Gatorade is most likely in which stage of its product life cycle?

Accepted Answer

A)   introduction
B)   growth
C)   maturity
D)   decline
E)   fadF) A) and D)
G) A) and C)

Question 8

Which of the following is one of the four key challenges that package and label designers face?

Accepted Answer

A)   governmental regulations
B)   cultural and societal issues
C)   competition from global markets
D)   health, safety, and security issues
E)   patent and trademark issuesF) B) and E)
G) A) and D)

Question 9

Which of the following products would have a high-learning product life cycle curve?

Accepted Answer

A)   electric cars
B)   five-blade razors
C)   fleece bikinis
D)   titanium golf driver
E)   spicy ketchupF) B) and D)
G) C) and D)

Question 10

Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a psychological barrier?

Accepted Answer

A)   "But I feel self-conscious wearing this."
B)   "What if I can't make the monthly payments?"
C)   "I don't want to try this if it means I have to swallow it with milk."
D)   "Big deal, the only difference is the shape of the package."
E)   "Sure I'll try it; why not!"F) A) and B)
G) A) and E)

Question 11

A marketing strategy that alters a product's characteristic, such as its quality, performance, or appearance, to increase its value and sales to customers is referred to as

Accepted Answer

A)   market modification.
B)   product modification.
C)   product repositioning.
D)   market-product synergy.
E)   product management.F) D) and E)
G) A) and C)

Question 12

Figure 10-5
-The consumers represented by D in Figure 10-5 above are called

Accepted Answer

A)   innovators.
B)   late majority.
C)   early majority.
D)   early adopters.
E)   laggards.F) A) and C)
G) A) and E)

Question 13

Product form refers to

Accepted Answer

A)   the legal description of an individual item including all its salient characteristics.
B)   the SKU designation assigned to a product item.
C)   a series of product items that share similar characteristics in terms of usage.
D)   variations within its product class.
E)   a group of product items that comprise an industry.F) A) and D)
G) A) and C)

Question 14

The use of brand names is especially important for services because of which unique characteristic of services?

Accepted Answer

A)   inventory costs
B)   inseparability
C)   inconsistency
D)   invisibility
E)   intangibilityF) A) and B)
G) C) and E)

Question 15

________ products have a product life cycle whose benefits are readily understood by consumers and because the products are easily imitated by competitors, the appropriate marketing strategy is to broaden distribution quickly.

Accepted Answer

A)   High-learning
B)   Fashion
C)   Fad
D)   Low-learning
E)   GeneralizedF) A) and C)
G) A) and E)

Question 16

Apple introduced the iPhone and iPad with multitouch screens, as well as the Magic Trackpad, also a multitouch device. These devices require consumers to use gestures (touch, swipe, tap, etc.)  to perform various functions. This could make the mouse, a device Apple invented in 1977 for its Apple II, obsolete. With the emergence of multitouch technologies, the mouse most likely is now in the ________ stage of its product life cycle.

Accepted Answer

A)   introduction
B)   decline
C)   maturity
D)   deletion
E)   harvestingF) C) and E)
G) All of the above

Question 17

Consumer packaged goods firms such as General Mills and PepsiCo as well as technology firms such as Intel and Hewlett-Packard employ a product manager to manage

Accepted Answer

A)   all of an organization's product items or brands.
B)   all of an organization's product classes.
C)   all of an organization's existing products through the stages of their life cycles.
D)   all products or brands that require close fiscal scrutiny.
E)   a close-knit family of products or brands.F) A) and E)
G) None of the above

Question 18

Which of the following products would have a low-learning product life cycle curve?

Accepted Answer

A)   electric cars
B)   five-blade razors
C)   interactive television
D)   software for learning a foreign language
E)   convection ovensF) C) and D)
G) A) and C)

Question 19

A contractual agreement whereby one company (licensor)  allows its brand name or trademark to be used with products or services offered by another company (licensee)  for a royalty or fee is referred to as

Accepted Answer

A)   co-branding.
B)   generic branding.
C)   reseller licensing.
D)   mixed branding.
E)   brand licensing.F) A) and B)
G) All of the above

Question 20

Mattel has a contractual agreement to let Colgate use the Barbie name and image on kids' toothpaste and toothbrushes. Colgate pays Mattel a fee for the use of the Barbie name and image. This is an example of

Accepted Answer

A)   brand licensing.
B)   co-branding.
C)   generic branding.
D)   reseller licensing.
E)   mixed branding.F) None of the above
G) A) and E)

Exam 10: Managing Successful Products, Services, and Brands

The use of brand names is especially important for services because of which unique characteristic of services?

Correct Answer
verified

Gatorade is most likely in which stage of its product life cycle?

Correct Answer
verified

________ products have a product life cycle whose benefits are readily understood by consumers and because the products are easily imitated by competitors, the appropriate marketing strategy is to broaden distribution quickly.

Correct Answer
verified

Which of the following products would have a low-learning product life cycle curve?

Correct Answer
verified

A contractual agreement whereby one company (licensor) allows its brand name or trademark to be used with products or services offered by another company (licensee) for a royalty or fee is referred to as

Correct Answer
verified

CDI/BDI Marketing Dashboard -In the CDI/BDI marketing dashboard above, which segment consumes the most fruit drinks?

Correct Answer
verified

Which of the following products would have a high-learning product life cycle curve?

Correct Answer
verified

Which of the following is one of the four key challenges that package and label designers face?

Correct Answer
verified

Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a psychological barrier?

Correct Answer
verified

Figure 10-5 -The consumers represented by D in Figure 10-5 above are called

Correct Answer
verified

Which of the following is an example of a product in the maturity stage of the product life cycle?

Correct Answer
verified

In which stage of the product life cycle is it important to broaden distribution of the product?

Correct Answer
verified

Consumer packaged goods firms such as General Mills and PepsiCo as well as technology firms such as Intel and Hewlett-Packard employ a product manager to manage

Correct Answer
verified

A marketing strategy that alters a product's characteristic, such as its quality, performance, or appearance, to increase its value and sales to customers is referred to as

Correct Answer
verified

Product form refers to

Correct Answer
verified

Mattel has a contractual agreement to let Colgate use the Barbie name and image on kids' toothpaste and toothbrushes. Colgate pays Mattel a fee for the use of the Barbie name and image. This is an example of

Correct Answer
verified

Correct Answer
verified

All of the following are product modification strategies except which?

Correct Answer
verified

The key idea behind diffusion of innovation is that

Correct Answer
verified

During the introduction stage of the product life cycle, promotional expenditures are made to stimulate consumer desire for an entire product class rather than for a specific brand. The consumer demand that is stimulated is referred to as ________ demand.

Correct Answer
verified

Exam 10: Managing Successful Products, Services, and Brands

The use of brand names is especially important for services because of which unique characteristic of services?

Correct AnswerverifiedShow Answer

Gatorade is most likely in which stage of its product life cycle?

Correct AnswerverifiedShow Answer

________ products have a product life cycle whose benefits are readily understood by consumers and because the products are easily imitated by competitors, the appropriate marketing strategy is to broaden distribution quickly.

Correct AnswerverifiedShow Answer

Which of the following products would have a low-learning product life cycle curve?

Correct AnswerverifiedShow Answer

A contractual agreement whereby one company (licensor) allows its brand name or trademark to be used with products or services offered by another company (licensee) for a royalty or fee is referred to as

Correct AnswerverifiedShow Answer

CDI/BDI Marketing Dashboard -In the CDI/BDI marketing dashboard above, which segment consumes the most fruit drinks?

Correct AnswerverifiedShow Answer

Which of the following products would have a high-learning product life cycle curve?

Correct AnswerverifiedShow Answer

Which of the following is one of the four key challenges that package and label designers face?

Correct AnswerverifiedShow Answer

Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a psychological barrier?

Correct AnswerverifiedShow Answer

Figure 10-5 -The consumers represented by D in Figure 10-5 above are called

Correct AnswerverifiedShow Answer

Which of the following is an example of a product in the maturity stage of the product life cycle?

Correct AnswerverifiedShow Answer

In which stage of the product life cycle is it important to broaden distribution of the product?

Correct AnswerverifiedShow Answer

Consumer packaged goods firms such as General Mills and PepsiCo as well as technology firms such as Intel and Hewlett-Packard employ a product manager to manage

Correct AnswerverifiedShow Answer

A marketing strategy that alters a product's characteristic, such as its quality, performance, or appearance, to increase its value and sales to customers is referred to as

Correct AnswerverifiedShow Answer

Product form refers to

Correct AnswerverifiedShow Answer

Mattel has a contractual agreement to let Colgate use the Barbie name and image on kids' toothpaste and toothbrushes. Colgate pays Mattel a fee for the use of the Barbie name and image. This is an example of

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

All of the following are product modification strategies except which?

Correct AnswerverifiedShow Answer

The key idea behind diffusion of innovation is that

Correct AnswerverifiedShow Answer

During the introduction stage of the product life cycle, promotional expenditures are made to stimulate consumer desire for an entire product class rather than for a specific brand. The consumer demand that is stimulated is referred to as ________ demand.

Correct AnswerverifiedShow Answer

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