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In the short run,a firm in a monopolistically competitive market operates much like a


A) firm in a perfectly competitive market.
B) firm in an oligopoly.
C) monopolist.
D) monopsonist.

E) A) and D)
F) A) and B)

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When a firm's demand curve is tangent to its average total cost curve,the


A) firm's economic profit is zero.
B) firm must be earning economic profits.
C) firm must be incurring economic losses.
D) firm must be operating at its efficient scale.

E) None of the above
F) All of the above

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A downward-sloping demand curve


A) is a feature of all monopolistically competitive firms.
B) means that the firm in question will never experience a zero profit.
C) causes marginal revenue to exceed price.
D) prohibits firms from earning positive economic profits in the long run.

E) A) and C)
F) B) and D)

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Hotels in New York City frequently experience an average vacancy rate of about 20 percent (i.e. ,on an average night,80 percent of the hotel rooms are full) .This kind of excess capacity is indicative of what kind of market?


A) monopoly
B) perfect competition
C) monopolistic competition
D) oligopoly

E) B) and D)
F) All of the above

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Figure 16-7 The lines in the figures below illustrate the potential effect of entry and exit in a monopolistically competitive market on either the demand curve or the marginal cost curve of existing firms. Figure 16-7 The lines in the figures below illustrate the potential effect of entry and exit in a monopolistically competitive market on either the demand curve or the marginal cost curve of existing firms.   -Refer to Figure 16-7.Panel (d) illustrates the change that would occur if existing firms faced A)  long-run economic losses. B)  a decrease in the diversity of products offered in the market. C)  new entrants in the market. D)  firms exiting the market. -Refer to Figure 16-7.Panel (d) illustrates the change that would occur if existing firms faced


A) long-run economic losses.
B) a decrease in the diversity of products offered in the market.
C) new entrants in the market.
D) firms exiting the market.

E) B) and C)
F) C) and D)

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In the study done by Lee Benham on advertising for eyeglasses,


A) advertising increased the average price.
B) advertising decreased the average price.
C) there was no difference in price,but quality was better in the states that didn't allow advertising.
D) advertising appeared to have no effect whatsoever in the states that permitted advertising.

E) B) and C)
F) A) and D)

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Table 16-7 A monopolistically competitive firm faces the following demand schedule for its product.In addition,the firm has total fixed costs equal to $10. Table 16-7 A monopolistically competitive firm faces the following demand schedule for its product.In addition,the firm has total fixed costs equal to $10.    -Refer to Table 16-7.If the firm has a constant marginal cost of $5 per unit,what price should the firm charge to maximize profit? A)  $5 B)  $7 C)  $9 D)  $11 -Refer to Table 16-7.If the firm has a constant marginal cost of $5 per unit,what price should the firm charge to maximize profit?


A) $5
B) $7
C) $9
D) $11

E) B) and C)
F) C) and D)

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Which of the following industries has the highest concentration ratio?


A) wheat
B) novels
C) cigarettes
D) dog food

E) A) and D)
F) B) and C)

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Which of the following is not an argument made by critics of advertising?


A) Advertising manipulates people's tastes.
B) Advertising impedes competition.
C) Advertising promotes economies of scale.
D) Advertising increases the perception of product differentiation.

E) C) and D)
F) A) and B)

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Figure 16-1.The figure is drawn for a monopolistically competitive firm. Figure 16-1.The figure is drawn for a monopolistically competitive firm.   -Refer to Figure 16-1.If the average variable cost is $12 at the profit-maximizing quantity,and if the firm's fixed costs amount to $30,then the firm's maximum profit is A)  $-30. B)  $22. C)  $36. D)  $42. -Refer to Figure 16-1.If the average variable cost is $12 at the profit-maximizing quantity,and if the firm's fixed costs amount to $30,then the firm's maximum profit is


A) $-30.
B) $22.
C) $36.
D) $42.

E) B) and C)
F) A) and B)

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In both perfect competition and monopolistic competition,each firm


A) has some monopoly power.
B) sells a product that is at least slightly different from those of other firms.
C) faces a downward-sloping demand curve.
D) has many competitors.

E) A) and B)
F) C) and D)

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A monopolistically competitive firm faces the following demand curve for its product: A monopolistically competitive firm faces the following demand curve for its product:   The firm has total fixed costs of $20 and a constant marginal cost of $5 per unit.The firm will maximize profit with the production of A)  6 units of output. B)  8 units of output. C)  10 units of output. D)  12 units of output. The firm has total fixed costs of $20 and a constant marginal cost of $5 per unit.The firm will maximize profit with the production of


A) 6 units of output.
B) 8 units of output.
C) 10 units of output.
D) 12 units of output.

E) B) and C)
F) None of the above

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Which of the following conditions is characteristic of a monopolistically competitive firm in short-run equilibrium?


A) P = AR
B) MR = MC
C) P > MC
D) All of the above are correct.

E) B) and C)
F) C) and D)

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Figure 16-4 Figure 16-4   -Refer to Figure 16-4.Which of the graphs depicts a short-run equilibrium that will not encourage either the entry or exit of firms in a monopolistically competitive industry? A)  panel a B)  panel b C)  panel c D)  panel d -Refer to Figure 16-4.Which of the graphs depicts a short-run equilibrium that will not encourage either the entry or exit of firms in a monopolistically competitive industry?


A) panel a
B) panel b
C) panel c
D) panel d

E) A) and B)
F) A) and C)

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Figure 16-9 The figure is drawn for a monopolistically-competitive firm. Figure 16-9 The figure is drawn for a monopolistically-competitive firm.   -Refer to Figure 16-9.In response to the situation represented by the figure,we would expect A)  some of the firms that are currently in the market to exit. B)  the demand for this firm's product to increase,assuming this firm does not exit. C)  this firm's profit to move from its current value toward zero. D)  All of the above are correct. -Refer to Figure 16-9.In response to the situation represented by the figure,we would expect


A) some of the firms that are currently in the market to exit.
B) the demand for this firm's product to increase,assuming this firm does not exit.
C) this firm's profit to move from its current value toward zero.
D) All of the above are correct.

E) A) and B)
F) B) and C)

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Under which of the following market structures would consumers likely receive the most product variety?


A) perfect competition
B) monopolistic competition
C) oligopoly
D) monopoly

E) A) and D)
F) B) and C)

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How does advertising signal to consumers that the product is a good one?


A) By seeing famous people using the product,consumers infer that they too can be famous.
B) By being willing to spend money on advertising,firms let consumers know the product is likely a good one since firms would not likely advertise a poor product.
C) By making consumers laugh during commercials,firms are associating positive experiences with the product.
D) Without allowing consumers to actually use the product,it is not possible for firms to signal to consumers the product's quality.

E) A) and D)
F) C) and D)

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Why does a typical monopolistically competitive firm face a downward-sloping demand curve?

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Because its product ...

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A monopolistically competitive market is like a monopoly in that


A) both market structures feature easy entry by new firms in the long run.
B) the main objective of firms in both market structures is something other than profit maximization.
C) firms in both market structures produce the welfare-maximizing level of output.
D) firms in both market structures set price above marginal cost.

E) B) and D)
F) A) and D)

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Entry by new firms into a monopolistically competitive market


A) creates additional consumer surplus.
B) imposes a positive externality on existing firms.
C) leads to the same externalities that are observed when new firms enter a perfectly competitive market.
D) increases the demand for existing firms' products.

E) All of the above
F) None of the above

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