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Exam 15: Distributing Products

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Question 51

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WeddingChannel.com is an Internet company that helps people with the complex task of planning a wedding.Multiple vendors are recommended for things like flowers,caterers,wedding gowns,and more.Through Wedding Channel a couple can establish a website that acts as a registry.Once the couple is married,the website directs them to another site having to do with beginning married life.What type of utility utilities) is this website providing to its users?

A) Form only
B) Service only
C) Service and information
D) Form and service

E) A) and B)
F) A) and C)

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Question 52

True/False

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Melanie is a broker who has just helped negotiate a major deal.As a broker Melanie can expect to earn a fixed amount of profit for her efforts regardless of the dollar value of the contract she negotiated.

A) True
B) False

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Question 53

Multiple Choice

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The two basic types of merchant wholesalers are:

Childress Manufacturing wants to ship a large quantity of its goods across the country.They have contacted Grunwell Shipping,Inc.to find out what the shipment would cost.Grunwell has shown Childress how a combination of barges,trains,and trucks could be used to complete the shipment at low cost.Grunwell's strategy is an example of intermodal shipping.

The Newsville City Press is a daily newspaper serving a city with a population of just over 200,000.The publishers have placed vending machines for their paper throughout Newsville and its suburbs.They also sell their papers at most of the supermarkets,convenience stores,bookstores,and drug stores in the are A.The Newsville City Press uses an intensive distribution strategy.

Firms that rely on electronic retailing are almost guaranteed success because they give companies easy access to literally millions of consumers all over the world.

Qwikship is a new delivery company that wants to compete against FedEx and UPS in the United States,Canada,and Mexico.One of the keys to Qwikship's success will be the ability to establish large storage warehouses at a few key locations throughout North Americ A.

Lazario Motor Car Company produces some of the most luxurious and expensive cars in the world.The company typically authorizes only a single dealership to sell its cars in certain major metropolitan areas.In less populous areas,Lazario authorizes a single dealer for an entire state or region.The manufacturer of Lazario automobiles is using an) ___________ distribution strategy for its product.

Which of the following statements provides the most accurate distinction between an agent and a broker? Agents:

Marketers normally provide form,time,place,information and service utility,but they are seldom involved in providing possession utility.

A distribution strategy that puts the product into as many retail outlets as possible is known as an intensive distributive strategy.

The best way to reduce the cost of goods is to eliminate marketing intermediaries from the distribution channel.

Henry Hart supplies shelves of inexpensive plastic toys to grocery stores,supermarkets,and drug stores.He keeps title to the goods until they are sold and then splits the profits with the retailer.Henry works as a drop shipper.

Delivery,installation,and follow-up services are the most common ways that marketing intermediaries provide information utility.

_________ involves planning,implementing,and controlling the physical flow of materials,final goods,and related information from points of origin to points of consumption to meet customer requirements at a profit.

Inverted logistics is the term used for the activities involved in bringing products back to the producer due to defects or for recycling of materials.

A large number of traditional retailers have developed online sites in recent years,giving customers a choice of shopping techniques.

Which of the following would be classified as a limited-function wholesaler?

When firms manage the return of goods from consumers either because they are defective or for recycling purposes,they are involved in:

Which of the following is an example of a consumer making a purchase through a direct marketing arrangement?