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Service employees who depend on tips or commissions for income are likely to face greater levels of _____ conflict than employees who receive a straight salary.


A) Person/role
B) Vertical
C) Organization/client
D) Inter-client
E) Horizontal

F) C) and D)
G) B) and E)

Correct Answer

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A potential benefit of empowerment is quicker responses to dissatisfied customers during service recovery.

A) True
B) False

Correct Answer

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Which type of conflict results from the fact that Sully's Cleaning requires its employees to wear uniforms?


A) Person/role
B) Vertical
C) Organization/client
D) Inter-client
E) Horizontal

F) B) and D)
G) C) and D)

Correct Answer

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Flying across the Pacific Ocean is an eight-hour trip that could be dreadful if you did not fly by Singapore Airlines.One frequent flyer between the United States and Japan noted the Singapore cabin crew gives the impression that it is truly their pleasure to serve the passengers.Seating has been designed to provide comfort in the airline's wide body planes.In first class,the seats are referred to as sky suites because they are so roomy.Every meal is carefully planned and served.The commitment to making the long flight as pleasant as possible indicates Singapore Airlines:


A) Does not rely on physical evidence
B) Considers reliability more important than empathy
C) Has a service culture
D) Does not use internal marketing
E) Wants to increase the number of service encounters it has with a customer

F) None of the above
G) B) and E)

Correct Answer

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In a service culture,good service is a way of life and it comes naturally to the members of the organization because it is an important norm.

A) True
B) False

Correct Answer

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From the customer's point of view,internal marketing activities,as defined by the service marketing triangle,are the most significant.

A) True
B) False

Correct Answer

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A regional chain of travel agencies uses role-playing to determine how courteously and efficiently a potential employee will handle difficult customers who keep changing their minds.The travel agency is assessing:


A) Service competency
B) Empathy
C) Assurance
D) Service inclination
E) Service responsibility

F) None of the above
G) B) and E)

Correct Answer

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In the service marketing triangle,_____ marketing refers to the service promise being delivered.


A) Internal
B) Interactive
C) Strategic
D) External
E) Integrated

F) A) and B)
G) A) and C)

Correct Answer

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The frontline service employees are referred to as:


A) Gatekeepers
B) Control centers
C) Boundary spanners
D) Service encounter experts
E) External service providers

F) B) and E)
G) A) and B)

Correct Answer

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Firms can train employees to develop technical skills by teaching them to engage in pleasant conversation,ask questions or use humor as they interact with customers.

A) True
B) False

Correct Answer

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Mama C's Pizza instructs its telephone pizza order takers to pick up the telephone on the first ring and not to put customers on hold.When answering the telephone,an order taker must be energetic,friendly and let the customer hear the smile on his or her face.Mama C's guidelines for order takers' telephone answering behavior will influence which of the following service quality dimensions for Mama C's?


A) Reliability
B) Responsiveness
C) Assurance
D) Empathy
E) Tangibles

F) A) and C)
G) B) and C)

Correct Answer

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Process reengineering is one of the easiest ways to develop service-oriented internal processes.

A) True
B) False

Correct Answer

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Flying across the Pacific Ocean is an eight-hour trip that could be dreadful if you did not fly by Singapore Airlines.An ad that featured a customer saying,"The cabin crew makes flying with Singapore Airlines a pleasure" and announcing Singapore had won top honors for international travel in Business Traveler's magazine annual contest would be an example of _____ marketing.


A) Internal
B) Interactive
C) Integrated
D) External
E) Relationship

F) None of the above
G) A) and C)

Correct Answer

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A service provider that has an inappropriate employee evaluation and compensation system will experience provider:


A) Gap 1
B) Gap 2
C) Gap 3
D) Gap 4

E) A) and B)
F) B) and D)

Correct Answer

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According to the service profit chain:


A) There is an underlying logic connecting employee satisfaction and customer loyalty
B) Internal marketing is more important than either interactive or external marketing
C) The strategies for internal,external and interactive marketing are equally important
D) Customer loyalty is unrelated to internal marketing
E) Reliability is the most important of all the desired service characteristics

F) B) and E)
G) B) and C)

Correct Answer

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Because Bella Harasian,certified medical doctor,does not like to deal with people,she can be described as having service competencies but not service inclinations.

A) True
B) False

Correct Answer

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____________labor entails delivering smiles,making eye contact,showing sincere interest and engaging in friendly conversations with customers who are essentially strangers and who may not ever be seen again.


A) Physical
B) Mental
C) Personal
D) Accountable
E) Emotional

F) C) and D)
G) A) and B)

Correct Answer

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_________ customers are those individuals and businesses who buy goods and services from an organization.


A) Internal
B) External
C) Critical
D) Functional
E) Interactive

F) A) and B)
G) A) and C)

Correct Answer

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The reliability dimension of service quality - delivering the service as promised - is often totally within the control of frontline employees.

A) True
B) False

Correct Answer

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When a lawyer feels a conflict between what she is asked to do and her own personality,orientation or values she is experiencing _____ conflict.


A) Person/role
B) Vertical
C) Organization/client
D) Inter-client
E) Horizontal

F) A) and E)
G) None of the above

Correct Answer

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