Question 1

A person can establish expectations for a service he or she has not yet experienced through word-of-mouth communications,personal needs,past experiences,and promotional activities.However,the actual experience(s) are determined by

Accepted Answer

A)  the way the organization delivers its service.
B)  the positive reinforcement from friends,family,and peers,after the service was provided.
C)  repeat encounters with the same service provider.
D)  psychological feelings of well-being.
E)  a formal post-purchase evaluation or questionnaire.F) A) and D)
G) B) and D)

Question 2

If a new grocery product does not achieve a predetermined sales target,some retailers require a penalty payment by the manufacturer to compensate them for sales that its valuable shelf space was unable to generate.What is this type of payment called?

Accepted Answer

A)  an opportunity cost charge
B)  lost sales fee
C)  shelf space allowance
D)  product displacement fee
E)  a failure feeF) A) and E)
G) C) and D)

Question 3

"Groupthink" occurs in a meeting when

Accepted Answer

A)  everyone has an opinion but no one is willing to take charge.
B)  everyone has the same idea after using the "brainstorming" idea generation technique.
C)  there is too much competition among marketing managers,so no one is willing to share his/her ideas.
D)  someone suspects that there is a problem with the new product concept but is afraid to speak up because everyone else is so enthusiastic about it.
E)  top management wants the new product to go forward regardless of what anyone else thinks.F) B) and E)
G) C) and E)

Question 4

Services can be classified according to whether they are __________,they are for-profit or nonprofit organizations,or they are government agencies.

Accepted Answer

A)  national or global
B)  use independent contractors
C)  privately owned or publicly owned
D)  delivered by people or equipment
E)  owned by individuals or corporationsF) None of the above
G) A) and E)

Question 5

The demand for a business product that results from the demand for a consumer product is referred to as

Accepted Answer

A)  sequential demand.
B)  selective demand.
C)  primary demand.
D)  secondary demand.
E)  derived demand.F) B) and C)
G) B) and D)

Question 6

Which of the following types of test marketing techniques was primarily used in market research for General Mills Warm Delights?

Accepted Answer

A)  free coupons
B)  product sampling
C)  continuity programs
D)  double back product refunds
E)  test marketing on the shelves of actual supermarketsF) A) and E)
G) A) and B)

Question 7

The type of business products known as support products includes installations,industrial services,accessory equipment,and __________.

Accepted Answer

A)  components
B)  supplies
C)  materials
D)  derived products
E)  complementary productsF) A) and B)
G) B) and C)

Question 8

A 3M researcher worked with university students to develop the Post-it Flag Highlighter.His team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's new-product objectives.At which stage of the new-product process was this product?

Accepted Answer

A)  idea generation
B)  screening and evaluation
C)  business analysis
D)  new-product strategy development
E)  concept testingF) A) and B)
G) A) and C)

Question 9

Which of the following is considered a service?

Accepted Answer

A)  lamp
B)  motorcycle
C)  potato chips
D)  a marketing class
E)  environmentalismF) A) and B)
G) A) and C)

Question 10

Among business products,support products that include tools and office equipment are referred to as

Accepted Answer

A)  installations.
B)  supplies.
C)  raw materials.
D)  accessory equipment.
E)  components.F) C) and D)
G) A) and C)

Question 11

Speed or __________ is often vital in introducing a new product.

Accepted Answer

A)  perpendicular development
B)  red tape cutting
C)  time to market
D)  fast concepting
E)  delivery expeditingF) None of the above
G) B) and D)

Question 12

Which type of consumer product is purchased relatively infrequently and takes some time to make the purchase decision because the consumer needs time to compare offerings during the shopping experience?

Accepted Answer

A)  convenience product
B)  shopping product
C)  specialty product
D)  unsought product
E)  discretionary productF) A) and E)
G) B) and C)

Question 13

Industrial products are also referred to as __________ products.

Accepted Answer

A)  manufacturing
B)  merchandise
C)  organizational
D)  resale
E)  businessF) A) and C)
G) B) and C)

Question 14

A good has tangible attributes that a consumer's __________ can perceive.

Accepted Answer

A)  cognitive intelligence
B)  knowledge of past experiences
C)  five senses
D)  sixth sense
E)  emotional intelligenceF) D) and E)
G) A) and D)

Question 15

Because services tend to be a(n) __________ rather than an object,they are much more difficult for consumers to evaluate.

Accepted Answer

A)  opportunity
B)  performance
C)  good
D)  risk
E)  decisionF) A) and B)
G) A) and C)

Question 16

OUT! International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's bedroom.Although a clever idea,it failed because it

Accepted Answer

A)  did not satisfy customer needs on critical factors.
B)  had poor product quality.
C)  had bad timing.
D)  had an incomplete market and product protocol.
E)  had too little market attractiveness.F) A) and B)
G) A) and C)

Question 17

A good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as __________.

Accepted Answer

A)  a widget
B)  a product
C)  a service
D)  an idea
E)  merchandiseF) A) and E)
G) A) and D)

Question 18

Among business products,supplies usually consist of

Accepted Answer

A)  buildings and fixed equipment.
B)  items used in the manufacturing process and become part of the final product.
C)  tools and office equipment.
D)  items as pens,batteries,and light bulbs.
E)  raw materials and component parts.F) A) and B)
G) A) and C)

Question 19

Services are

Accepted Answer

A)  the tangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
B)  the intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
C)  the activities provided to complement a tangible good,such as technical support for a computer.
D)  any activity required for the production of a good that cannot be completed "in-house" and must be outsourced to another firm.
E)  the human (nonmechanical) component that is part of the manufacturing process.F) A) and B)
G) C) and D)

Question 20

Unsought products are

Accepted Answer

A)  any products associated with impulse buys at the supermarket checkout counter.
B)  products that were once very popular but that have become obsolete because they are in the decline stage of their product life cycle.
C)  items within a company's product line that do not perform as well as others in the line.
D)  products that the consumer does not know about or knows about but does not initially want.
E)  products that people choose to ignore because they find them offensive from a moral or ethical perspective.F) A) and D)
G) None of the above

Exam 9: Developing New Products and Services

A good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as __________.

Correct AnswerverifiedShow Answer

Which of the following is considered a service?

Correct AnswerverifiedShow Answer

Which type of consumer product is purchased relatively infrequently and takes some time to make the purchase decision because the consumer needs time to compare offerings during the shopping experience?

Correct AnswerverifiedShow Answer

Services can be classified according to whether they are __________,they are for-profit or nonprofit organizations,or they are government agencies.

Correct AnswerverifiedShow Answer

The type of business products known as support products includes installations,industrial services,accessory equipment,and __________.

Correct AnswerverifiedShow Answer

OUT! International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's bedroom.Although a clever idea,it failed because it

Correct AnswerverifiedShow Answer

Speed or __________ is often vital in introducing a new product.

Correct AnswerverifiedShow Answer

If a new grocery product does not achieve a predetermined sales target,some retailers require a penalty payment by the manufacturer to compensate them for sales that its valuable shelf space was unable to generate.What is this type of payment called?

Correct AnswerverifiedShow Answer

Unsought products are

Correct AnswerverifiedShow Answer

Which of the following types of test marketing techniques was primarily used in market research for General Mills Warm Delights?

Correct AnswerverifiedShow Answer

A good has tangible attributes that a consumer's __________ can perceive.

Correct AnswerverifiedShow Answer

Among business products,support products that include tools and office equipment are referred to as

Correct AnswerverifiedShow Answer

"Groupthink" occurs in a meeting when

Correct AnswerverifiedShow Answer

The demand for a business product that results from the demand for a consumer product is referred to as

Correct AnswerverifiedShow Answer

Among business products,supplies usually consist of

Correct AnswerverifiedShow Answer

Services are

Correct AnswerverifiedShow Answer

Industrial products are also referred to as __________ products.

Correct AnswerverifiedShow Answer

Because services tend to be a(n) __________ rather than an object,they are much more difficult for consumers to evaluate.

Correct AnswerverifiedShow Answer

A 3M researcher worked with university students to develop the Post-it Flag Highlighter.His team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's new-product objectives.At which stage of the new-product process was this product?

Correct AnswerverifiedShow Answer

A person can establish expectations for a service he or she has not yet experienced through word-of-mouth communications,personal needs,past experiences,and promotional activities.However,the actual experience(s) are determined by

Correct AnswerverifiedShow Answer

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