Question 1

Multichannel marketing seeks to integrate a firm's electronic and delivery channels.Catalogs can serve as shopping tools for online purchasing,and websites can help consumers do their homework before visiting a store.By blending different communication and delivery channels,

Accepted Answer

A)  multichannel marketing can leverage the value-adding capabilities of different channels.
B)  multichannel marketing creates greater elasticity of demand for a firm's products.
C)  multichannel marketing creates greater inelasticity of demand for a firm's products.
D)  multichannel marketing allows a firm to legally circumvent paying taxes on revenue generated by online sales.
E)  multichannel marketing allows customers to avoid shipping and handling charges.F) B) and E)
G) C) and D)

Question 2

The blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online,is referred to as __________.

Accepted Answer

A)  direct marketing
B)  indirect marketing
C)  intensive marketing
D)  multichannel marketing
E)  electronic marketingF) B) and E)
G) B) and C)

Question 3

Bentley Motors makes one of the world's most prestigious automobile brand,targeting the ultra-luxury segment.Which type of market coverage does Bentley likely use?

Accepted Answer

A)  intensive distribution
B)  extensive distribution
C)  selective distribution
D)  exclusive distribution
E)  private label distributionF) None of the above
G) A) and E)

Question 4

Butler-McDonald,an Indianapolis firm,recycles outdated computers to reclaim reusable materials such as plastics,copper,zinc,silver,and gold.Butler-McDonald is implementing

Accepted Answer

A)  salvage marketing.
B)  materials transformation.
C)  cyclical materials handling.
D)  reverse logistics.
E)  cause-related marketing.F) A) and E)
G) A) and B)

Question 5

A commonly used indirect channel moves product from producer to retailer to consumer.This channel is used when

Accepted Answer

A)  the cost of maintaining inventory is low.
B)  the cost of inventory makes it too expensive to use a wholesaler.
C)  there is little if any seasonal demand.
D)  the risk lies solely with the manufacturer.
E)  the retail outlets are regionally located.F) A) and D)
G) A) and C)

Question 6

Purchasing products for resale or as an agent for supply of a product would be an example of a __________ function.

Accepted Answer

A)  logistical
B)  facilitating
C)  risk taking
D)  transactional
E)  assortingF) B) and E)
G) A) and D)

Question 7

The most indirect channel for consumer products incorporates agents,wholesalers,and retailers and is most commonly used when there

Accepted Answer

A)  are only a few large manufacturers but many small retailers.
B)  are low-cost,low unit volume goods.
C)  is too large an inventory to be carried by wholesalers.
D)  are many small manufacturers and many small retailers.
E)  are many manufacturers with a limited inventory competing for a small group of retailers.F) C) and D)
G) B) and E)

Question 8

Which of the following statements regarding supply chains is most accurate?

Accepted Answer

A)  The most common form of supply chain is the collaborative-response efficiency strategy.
B)  In order for a supply chain to work effectively,key decisions should be made by a third-party logistics provider.
C)  There is no one best supply chain for every company.
D)  The longer the supply chain,the greater the economies of scale and the better the profit margins.
E)  Supply chains should consider the needs of suppliers,provided those needs are consistent with marketing strategies.F) A) and B)
G) A) and C)

Question 9

Walmart can obtain cooperation from manufacturers in terms of product specifications,price levels,and promotional support,given its position as the world's largest retailer.Walmart is an example of a(n)

Accepted Answer

A)  service-sponsored retail system.
B)  administered vertical marketing system.
C)  retailer-sponsored cooperative.
D)  administered cooperative system.
E)  manufacturer-sponsored cooperative.F) A) and D)
G) A) and E)

Question 10

Purchasing products in large quantities and breaking them into smaller amounts desired by customers would be an example of a __________ function.

Accepted Answer

A)  logistical
B)  transactional
C)  facilitating
D)  transporting
E)  risk takingF) A) and E)
G) B) and D)

Question 11

Logistics refers to

Accepted Answer

A)  an inventory management system where the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items.
B)  mathematical formulas and calculations used in determining product volume and demand in order to generate the greatest revenue at the lowest cost.
C)  the sequence of firms that performs activities required to create and deliver a product or service to ultimate consumers or industrial users.
D)  activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost.
E)  a specialized intermediary in the distribution chain responsible for the coordination of all production schedules.F) A) and B)
G) A) and C)

Question 12

A corporate vertical marketing system refers to

Accepted Answer

A)  small,independent retailers that form an organization that operates a wholesale facility cooperatively.
B)  professionally managed geographically dispersed marketing channels that are controlled through strategic channel alliances.
C)  the combination of successive stages of production and distribution under a single ownership.
D)  professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.
E)  a contractual arrangement between a parent company and an individual or firm that allows the individual or firm to operate a certain type of business under an established name and according to specific rules.F) B) and C)
G) C) and E)

Question 13

Two students,Nick and Lee,were studying for an upcoming exam in their introduction to marketing course.While studying the chapter on marketing channels and wholesalers,Nick made the following statement: "If it weren't for wholesalers and other intermediaries in the channel of distribution,the products we buy would cost a lot less!" After contemplating Nick's statement,Lee said,"Wait a minute.We learned in class that channel intermediaries actually make marketing more efficient by making transactions easier." Lee's statement refers to

Accepted Answer

A)  channel intermediary development.
B)  the relationships between channel intermediaries themselves.
C)  the value created by channel intermediaries.
D)  channel intermediary promotional efforts.
E)  an inaccurate statement by Lee; Nick was correct.F) B) and C)
G) B) and E)

Question 14

Activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost is referred to as __________.

Accepted Answer

A)  sensitivity
B)  distribution
C)  logistics
D)  direct selling
E)  warehousingF) B) and D)
G) B) and C)

Question 15

All the following sources produce channel conflict EXCEPT:

Accepted Answer

A)  when a manufacturer increases its distribution coverage in a geographical area.
B)  a channel member bypasses another member and sells or buys products directly.
C)  disagreements over how profit margins are distributed among channel members.
D)  manufacturers believe wholesalers or retailers are not giving their products adequate attention.
E)  a channel member wants to use vendor-managed inventory.F) A) and B)
G) A) and C)

Question 16

In a supply chain setting,replenishment time refers to lead time for an item,which means the lag from ordering an item until it is

Accepted Answer

A)  billed to the customer.
B)  acknowledged by the customer.
C)  billed and paid for by the customer.
D)  promised for delivery.
E)  received and ready for use or sale.F) B) and E)
G) A) and B)

Question 17

In choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories: (1) information; (2) convenience; (3) variety; and (4) __________.

Accepted Answer

A)  availability
B)  quality
C)  brand name recognition
D)  price
E)  pre- or postsale servicesF) A) and E)
G) B) and E)

Question 18

Figure 12-3
-Figure 12-3 above depicts the four most common marketing channels for consumer products and services."X" represents

Accepted Answer

A)  consumers.
B)  industrial users.
C)  wholesalers.
D)  agents or brokers.
E)  retailers.F) A) and B)
G) A) and E)

Question 19

Employing the Internet to make products and services available for consumption or use by consumers or industrial buyers is referred to as __________.

Accepted Answer

A)  Internet distribution channels
B)  virtual marketing channels
C)  World Wide Web channels
D)  electronic marketing channels
E)  Web 2.0 marketing channelsF) A) and D)
G) A) and E)

Question 20

Logistical function activities include

Accepted Answer

A)  buying and selling.
B)  gathering,sorting,and dispersing products.
C)  financing and grading.
D)  risk taking.
E)  marketing information and research.F) B) and D)
G) None of the above

Exam 12: Managing Marketing Channels and Supply Chains

Activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost is referred to as __________.

Correct Answer
verified

Multichannel marketing seeks to integrate a firm's electronic and delivery channels.Catalogs can serve as shopping tools for online purchasing,and websites can help consumers do their homework before visiting a store.By blending different communication and delivery channels,

Correct Answer
verified

Which of the following statements regarding supply chains is most accurate?

Correct Answer
verified

The most indirect channel for consumer products incorporates agents,wholesalers,and retailers and is most commonly used when there

Correct Answer
verified

The blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online,is referred to as __________.

Correct Answer
verified

Purchasing products in large quantities and breaking them into smaller amounts desired by customers would be an example of a __________ function.

Correct Answer
verified

In a supply chain setting,replenishment time refers to lead time for an item,which means the lag from ordering an item until it is

Correct Answer
verified

A commonly used indirect channel moves product from producer to retailer to consumer.This channel is used when

Correct Answer
verified

Employing the Internet to make products and services available for consumption or use by consumers or industrial buyers is referred to as __________.

Correct Answer
verified

Butler-McDonald,an Indianapolis firm,recycles outdated computers to reclaim reusable materials such as plastics,copper,zinc,silver,and gold.Butler-McDonald is implementing

Correct Answer
verified

Logistics refers to

Correct Answer
verified

Purchasing products for resale or as an agent for supply of a product would be an example of a __________ function.

Correct Answer
verified

A corporate vertical marketing system refers to

Correct Answer
verified

Correct Answer
verified

Bentley Motors makes one of the world's most prestigious automobile brand,targeting the ultra-luxury segment.Which type of market coverage does Bentley likely use?

Correct Answer
verified

All the following sources produce channel conflict EXCEPT:

Correct Answer
verified

Logistical function activities include

Correct Answer
verified

Walmart can obtain cooperation from manufacturers in terms of product specifications,price levels,and promotional support,given its position as the world's largest retailer.Walmart is an example of a(n)

Correct Answer
verified

Figure 12-3 -Figure 12-3 above depicts the four most common marketing channels for consumer products and services."X" represents

Correct Answer
verified

In choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories: (1) information; (2) convenience; (3) variety; and (4) __________.

Correct Answer
verified

Exam 12: Managing Marketing Channels and Supply Chains

Activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost is referred to as __________.

Correct AnswerverifiedShow Answer

Multichannel marketing seeks to integrate a firm's electronic and delivery channels.Catalogs can serve as shopping tools for online purchasing,and websites can help consumers do their homework before visiting a store.By blending different communication and delivery channels,

Correct AnswerverifiedShow Answer

Which of the following statements regarding supply chains is most accurate?

Correct AnswerverifiedShow Answer

The most indirect channel for consumer products incorporates agents,wholesalers,and retailers and is most commonly used when there

Correct AnswerverifiedShow Answer

The blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online,is referred to as __________.

Correct AnswerverifiedShow Answer

Purchasing products in large quantities and breaking them into smaller amounts desired by customers would be an example of a __________ function.

Correct AnswerverifiedShow Answer

In a supply chain setting,replenishment time refers to lead time for an item,which means the lag from ordering an item until it is

Correct AnswerverifiedShow Answer

A commonly used indirect channel moves product from producer to retailer to consumer.This channel is used when

Correct AnswerverifiedShow Answer

Employing the Internet to make products and services available for consumption or use by consumers or industrial buyers is referred to as __________.

Correct AnswerverifiedShow Answer

Butler-McDonald,an Indianapolis firm,recycles outdated computers to reclaim reusable materials such as plastics,copper,zinc,silver,and gold.Butler-McDonald is implementing

Correct AnswerverifiedShow Answer

Logistics refers to

Correct AnswerverifiedShow Answer

Purchasing products for resale or as an agent for supply of a product would be an example of a __________ function.

Correct AnswerverifiedShow Answer

A corporate vertical marketing system refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Bentley Motors makes one of the world's most prestigious automobile brand,targeting the ultra-luxury segment.Which type of market coverage does Bentley likely use?

Correct AnswerverifiedShow Answer

All the following sources produce channel conflict EXCEPT:

Correct AnswerverifiedShow Answer

Logistical function activities include

Correct AnswerverifiedShow Answer

Walmart can obtain cooperation from manufacturers in terms of product specifications,price levels,and promotional support,given its position as the world's largest retailer.Walmart is an example of a(n)

Correct AnswerverifiedShow Answer

Figure 12-3 -Figure 12-3 above depicts the four most common marketing channels for consumer products and services."X" represents

Correct AnswerverifiedShow Answer

In choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories: (1) information; (2) convenience; (3) variety; and (4) __________.

Correct AnswerverifiedShow Answer

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