Question 1

For which of the following products would their respective manufacturers be most likely to use exclusive distribution?

Accepted Answer

A)  Timex watches,Hanes underwear,and Nike shoes
B)  Chanel perfume,Steinway pianos,and Baccarat crystal
C)  Oreos,Teddy Grahams,and Nilla Wafers
D)  paper clips,light bulbs,and file folders
E)  Lean Cuisine meals,Breyer's Ice Cream,and Coca-ColaF) A) and C)
G) A) and B)

Question 2

Figure 12-3
-The most indirect marketing channel is employed where many small manufacturers and many small retailers and other intermediaries are used to help coordinate a large supply of the product.This channel is represented in Channel "D" in Figure 12-3 above.Which of the following products would most likely be marketed using this kind of channel?

Accepted Answer

A)  Aspen dental services
B)  Toyota automobiles
C)  Leslie pool supplies
D)  Jaipur rugs made in India
E)  Hershey's candy barsF) A) and B)
G) A) and C)

Question 3

Which type of marketing channel arrangement is especially good for a firm to use in global marketing where the creation of marketing channel relationships is expensive and time consuming?

Accepted Answer

A)  dual distribution
B)  cooperative distribution
C)  strategic channel alliance
D)  global distribution alliance
E)  multichannel distributionF) A) and B)
G) C) and D)

Question 4

In an episode of the Glee television series,members of the glee club sold home-baked cupcakes at school to raise money.The students selling their cupcakes without any intermediary would be an example of a(n)

Accepted Answer

A)  personalized distribution.
B)  non-permanent distribution.
C)  informal channel of distribution.
D)  direct channel of distribution.
E)  indirect channel of distribution.F) B) and E)
G) A) and B)

Question 5

__________ is an intermediary who sells to consumers.

Accepted Answer

A)  agent
B)  retailer
C)  wholesaler
D)  distributor
E)  brokerF) A) and B)
G) B) and D)

Question 6

IBM is one of the world's great business success stories because of its ability to reinvent itself to satisfy shifting customer needs in a(n) __________ global marketplace.

Accepted Answer

A)  stagnant
B)  dynamic
C)  inert
D)  lethargic
E)  apatheticF) C) and E)
G) None of the above

Question 7

Which of the following best describes the goal for a firm's inventory and transportation costs?

Accepted Answer

A)  focus more on minimizing required inventory costs
B)  focus more on minimizing required transportation costs
C)  minimize the sum of inventory and transportation costs
D)  maximize the difference between required inventory and transportation costs
E)  set a level of transportation costs and minimize the required inventory costsF) All of the above
G) A) and D)

Question 8

Which statement regarding responsive supply chains is most accurate?

Accepted Answer

A)  Responsive supply chains use slower modes of transportation but faster order processing.
B)  Responsive supply chains often rely on more expensive express transportation.
C)  Responsive supply chains always use the least expensive mode of transportation possible.
D)  Responsive supply chains rely on large inventory warehouses.
E)  Responsive supply chains achieve economies of scale by having all inventory stored and sorted at a central location.F) A) and E)
G) None of the above

Question 9

Automakers such as Chrysler,Ford,and General Motors utilize a __________ network.

Accepted Answer

A)  dealer
B)  broker
C)  retailer
D)  distributor
E)  wholesalerF) B) and E)
G) None of the above

Question 10

Figure 12-3
-Figure 12-3 above depicts the four most common marketing channels for consumer products and services."Y" represents

Accepted Answer

A)  consumers.
B)  industrial users.
C)  wholesalers.
D)  agents or brokers.
E)  retailers.F) C) and E)
G) A) and C)

Question 11

Direct marketing channels refer to

Accepted Answer

A)  the distribution of goods and services directly from the manufacturer's production site to end-users.
B)  the traditional chain of distribution from manufacturer to retailer to consumer.
C)  the use of agents who represent a single producer and are responsible for the entire marketing function of that producer.
D)  a method of distribution that allows consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson.
E)  a method of distribution that allows consumers to buy products through direct personal interaction with the manufacturer's representatives in order to provide more personalized service.F) B) and E)
G) D) and E)

Question 12

Figure 12-2
-Intermediaries perform three basic functions.According to Figure 12-2 above,"B" represents a(n) __________.

Accepted Answer

A)  logistical function
B)  transactional function
C)  middleman function
D)  facilitating function
E)  operational functionF) A) and D)
G) None of the above

Question 13

Order cycle time refers to

Accepted Answer

A)  the time between when an order is placed and when payment is received.
B)  the time between the sale of the first production batch to the sale of the next production batch.
C)  the cycle between one full warehouse shipment to the next full warehouse shipment.
D)  the lag from ordering an item until it is received and ready for use or sale.
E)  the average time between reorders by a given wholesaler or retailer in the marketing channel.F) C) and D)
G) B) and E)

Question 14

A contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules is referred to as __________.

Accepted Answer

A)  a corporate vertical marketing system
B)  a wholesaler sponsored voluntary chain
C)  a retailer-sponsored cooperative
D)  franchising
E)  an administered vertical marketing systemF) A) and B)
G) None of the above

Question 15

A channel member (producer,wholesaler,or retailer) who coordinates,directs,and supports other channel members is referred to as a __________.

Accepted Answer

A)  channel champion
B)  channel general
C)  channel captain
D)  channel director
E)  channel coordinatorF) A) and E)
G) A) and D)

Question 16

In terms of distribution,when marketing channel members are engaged in buying,selling,and risk taking,they are performing __________ functions.

Accepted Answer

A)  logistical
B)  merchandising
C)  facilitating
D)  implementation
E)  transactionalF) B) and E)
G) A) and E)

Question 17

The practice of organizing the cost-effective flow of raw materials,in-process inventory,finished goods,and related information from point of origin to point of consumption to satisfy customer requirements is referred to as __________.

Accepted Answer

A)  marketing channel oversight
B)  logistics management
C)  production management
D)  manufacturer distribution logistics
E)  supply-chain managementF) B) and C)
G) A) and B)

Question 18

Dell has adopted a(n) __________ supply chain strategy to better serve its customers.

Accepted Answer

A)  responsive
B)  reactionary
C)  efficient
D)  proficient
E)  economicalF) D) and E)
G) A) and D)

Question 19

As the number of intermediaries between a producer and buyer increases,the channel is viewed as increasing in __________.

Accepted Answer

A)  variety
B)  scope
C)  depth
D)  scale
E)  lengthF) B) and D)
G) A) and C)

Question 20

A vertical marketing system that involves a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices,merchandising programs,and inventory management efforts is referred to as a __________.

Accepted Answer

A)  service-sponsored retail franchise system
B)  retailer-sponsored cooperative
C)  administered vertical marketing system
D)  manufacturer-sponsored retail franchise system
E)  wholesaler-sponsored voluntary chainF) All of the above
G) B) and C)

Exam 12: Managing Marketing Channels and Supply Chains

Correct Answer
verified

A channel member (producer,wholesaler,or retailer) who coordinates,directs,and supports other channel members is referred to as a __________.

Correct Answer
verified

A vertical marketing system that involves a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices,merchandising programs,and inventory management efforts is referred to as a __________.

Correct Answer
verified

Which statement regarding responsive supply chains is most accurate?

Correct Answer
verified

Which type of marketing channel arrangement is especially good for a firm to use in global marketing where the creation of marketing channel relationships is expensive and time consuming?

Correct Answer
verified

Which of the following best describes the goal for a firm's inventory and transportation costs?

Correct Answer
verified

IBM is one of the world's great business success stories because of its ability to reinvent itself to satisfy shifting customer needs in a(n) __________ global marketplace.

Correct Answer
verified

Figure 12-3 -Figure 12-3 above depicts the four most common marketing channels for consumer products and services."Y" represents

Correct Answer
verified

Order cycle time refers to

Correct Answer
verified

Dell has adopted a(n) __________ supply chain strategy to better serve its customers.

Correct Answer
verified

Figure 12-2 -Intermediaries perform three basic functions.According to Figure 12-2 above,"B" represents a(n) __________.

Correct Answer
verified

In an episode of the Glee television series,members of the glee club sold home-baked cupcakes at school to raise money.The students selling their cupcakes without any intermediary would be an example of a(n)

Correct Answer
verified

As the number of intermediaries between a producer and buyer increases,the channel is viewed as increasing in __________.

Correct Answer
verified

For which of the following products would their respective manufacturers be most likely to use exclusive distribution?

Correct Answer
verified

Automakers such as Chrysler,Ford,and General Motors utilize a __________ network.

Correct Answer
verified

__________ is an intermediary who sells to consumers.

Correct Answer
verified

In terms of distribution,when marketing channel members are engaged in buying,selling,and risk taking,they are performing __________ functions.

Correct Answer
verified

The practice of organizing the cost-effective flow of raw materials,in-process inventory,finished goods,and related information from point of origin to point of consumption to satisfy customer requirements is referred to as __________.

Correct Answer
verified

A contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules is referred to as __________.

Correct Answer
verified

Direct marketing channels refer to

Correct Answer
verified

Exam 12: Managing Marketing Channels and Supply Chains

Correct AnswerverifiedShow Answer

A channel member (producer,wholesaler,or retailer) who coordinates,directs,and supports other channel members is referred to as a __________.

Correct AnswerverifiedShow Answer

A vertical marketing system that involves a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices,merchandising programs,and inventory management efforts is referred to as a __________.

Correct AnswerverifiedShow Answer

Which statement regarding responsive supply chains is most accurate?

Correct AnswerverifiedShow Answer

Which type of marketing channel arrangement is especially good for a firm to use in global marketing where the creation of marketing channel relationships is expensive and time consuming?

Correct AnswerverifiedShow Answer

Which of the following best describes the goal for a firm's inventory and transportation costs?

Correct AnswerverifiedShow Answer

IBM is one of the world's great business success stories because of its ability to reinvent itself to satisfy shifting customer needs in a(n) __________ global marketplace.

Correct AnswerverifiedShow Answer

Figure 12-3 -Figure 12-3 above depicts the four most common marketing channels for consumer products and services."Y" represents

Correct AnswerverifiedShow Answer

Order cycle time refers to

Correct AnswerverifiedShow Answer

Dell has adopted a(n) __________ supply chain strategy to better serve its customers.

Correct AnswerverifiedShow Answer

Figure 12-2 -Intermediaries perform three basic functions.According to Figure 12-2 above,"B" represents a(n) __________.

Correct AnswerverifiedShow Answer

In an episode of the Glee television series,members of the glee club sold home-baked cupcakes at school to raise money.The students selling their cupcakes without any intermediary would be an example of a(n)

Correct AnswerverifiedShow Answer

As the number of intermediaries between a producer and buyer increases,the channel is viewed as increasing in __________.

Correct AnswerverifiedShow Answer

For which of the following products would their respective manufacturers be most likely to use exclusive distribution?

Correct AnswerverifiedShow Answer

Automakers such as Chrysler,Ford,and General Motors utilize a __________ network.

Correct AnswerverifiedShow Answer

__________ is an intermediary who sells to consumers.

Correct AnswerverifiedShow Answer

In terms of distribution,when marketing channel members are engaged in buying,selling,and risk taking,they are performing __________ functions.

Correct AnswerverifiedShow Answer

The practice of organizing the cost-effective flow of raw materials,in-process inventory,finished goods,and related information from point of origin to point of consumption to satisfy customer requirements is referred to as __________.

Correct AnswerverifiedShow Answer

A contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules is referred to as __________.

Correct AnswerverifiedShow Answer

Direct marketing channels refer to

Correct AnswerverifiedShow Answer

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