Question 1

Target has taken the "green" concept to its advertising agency and requires

Accepted Answer

A)  the use of the Green Certified Retail Operations Guide.
B)  that all vehicles produce no emissions.
C)  a "green" logo appears at the end of the ad.
D)  that waste from shooting new commercials be recycled or composted.
E)  an environmental impact report each month.F) A) and D)
G) All of the above

Question 2

Limited- and single-line stores are often referred to as __________.

Accepted Answer

A)  specialty outlets
B)  general merchandise stores
C)  scrambled merchandise stores
D)  intertype outlets
E)  hypermarketsF) C) and D)
G) A) and D)

Question 3

An approach to managing the assortment of merchandise in which a manager is assigned the responsibility for selecting all products that consumers in a market segment might view as substitutes for each other,with the objective of maximizing sales and profits in the category,is referred to as __________.

Accepted Answer

A)  capacity management
B)  product management
C)  retail inventory management
D)  category management
E)  automated inventory controlF) B) and C)
G) All of the above

Question 4

Which type of wholesaler carries a broad assortment of merchandise and performs all channel functions?

Accepted Answer

A)  drop shipper
B)  limited-line wholesaler
C)  specialty merchandise wholesaler
D)  rack jobber
E)  general merchandise wholesalerF) B) and D)
G) B) and C)

Question 5

In a(n) __________,an individual or firm contracts with a parent company to set up a business or retail outlet.

Accepted Answer

A)  administered system
B)  vertically integrated chain
C)  retail-sponsored cooperative
D)  franchise system
E)  corporate systemF) B) and E)
G) A) and C)

Question 6

Most of the 1.1 million retail establishments in the United States,including hardware stores,convenience stores,clothing stores,and computer and software stores,are considered __________.

Accepted Answer

A)  corporate chains
B)  contractual systems
C)  independent retailers
D)  conglomerate
E)  multinationalsF) A) and B)
G) A) and D)

Question 7

Stores that carry a broad product line,with limited depth,are referred to as __________.

Accepted Answer

A)  limited-line stores
B)  general merchandise stores
C)  scrambled merchandise stores
D)  hypermarkets
E)  intertype outletsF) C) and D)
G) A) and E)

Question 8

Loblaws,a Canadian supermarket,features fruits and vegetables piled high on tables that have umbrellas.The idea behind this arrangement was to give Loblaws "a market feel." In terms of the retailing mix,this tactic is related to __________.

Accepted Answer

A)  pricing
B)  goods and services factor
C)  communication
D)  merchandise
E)  locationF) C) and D)
G) A) and B)

Question 9

The retailing mix refers to

Accepted Answer

A)  the activities related to managing the store and the merchandise in the store,which includes product,price,promotion,and place.
B)  the activities related to managing the store and the merchandise in the store,which includes the four utilities of time,form,possession,and place.
C)  the activities related to managing the store and the merchandise in the store,which includes the colors,sizes,shapes,and perceived value of the store's products.
D)  the activities related to managing the store and the merchandise in the store,which includes retail pricing,store location,retail communication,and merchandise.
E)  the activities related to managing the store and the merchandise in the store,which includes selection of store location,selection of merchandise,hiring and training of employees,and promotion of both the store and products.F) D) and E)
G) B) and E)

Question 10

Explain the difference between breadth of line and depth of line.Be sure to include the definition of scrambled merchandising in your explanation.

Accepted Answer

Breadth of line means the store carries ...

Question 11

A wholly-owned extension of the producer that does not carry inventory,typically performs only a sales function,and is an alternative to agents and brokers is referred to as a __________.

Accepted Answer

A)  brokering agent
B)  cash and carry wholesalers
C)  manufacturer's sales office
D)  manufacturer's branch office
E)  merchant wholesalersF) A) and B)
G) All of the above

Question 12

There are three general forms of retail ownership: contractual system,corporate chain,and __________.

Accepted Answer

A)  dual ownership
B)  industry consortium
C)  retailing cooperative
D)  independent retailer
E)  multi-national cartelF) C) and E)
G) B) and D)

Question 13

Retailers that utilize and integrate a combination of traditional store formats and nonstore formats are referred to as __________.

Accepted Answer

A)  multichannel retailers
B)  scrambled merchandisers
C)  mixed-brand retailers
D)  dual distribution retailers
E)  mixed-channel retailersF) A) and C)
G) A) and B)

Question 14

A number of U.S.-based retail chains have begun using check-out terminals that do not use clerks.This is an example of what level of service?

Accepted Answer

A)  full-service
B)  self-service
C)  limited-service
D)  customized-service
E)  functional-serviceF) C) and E)
G) A) and B)

Question 15

A drugstore that sells pharmaceuticals,beauty aids,camera equipment,nonperishable grocery items,and automobile motor oil is an example of a retailer using

Accepted Answer

A)  multiple distribution channels.
B)  full-service.
C)  scrambled merchandising.
D)  intertype competition.
E)  dual channel marketing.F) B) and C)
G) All of the above

Question 16

Brokers are independent firms or individuals who

Accepted Answer

A)  represent a single producer and are responsible for the entire marketing function of that producer.
B)  work for several producers and carry noncompetitive,complementary merchandise in an exclusive territory.
C)  take title to merchandise but sell only to buyers who call on them,pay cash for merchandise,and furnish their own transportation for the merchandise.
D)  own the merchandise they sell but do not physically handle,stock,or deliver it.
E)  bring buyers and sellers together to make sales.F) B) and C)
G) D) and E)

Question 17

One of the biggest problems online retailers face is that nearly two-thirds of online shoppers make it to "checkout" and then leave the website to compare shipping costs and prices on other sites.Of the shoppers who leave,__________ percent do not return.

Accepted Answer

A)  30%
B)  40%
C)  50%
D)  60%
E)  70%F) A) and C)
G) D) and E)

Question 18

Carla's Cards uses a __________ to sell and market the entire line of greeting cards.They design promotional plans,set prices,determine distribution policies,and make recommendations to Carla on product strategy.

Accepted Answer

A)  manufacturer's agent
B)  broker
C)  manufacturer's branch office
D)  manufacturer's sales office
E)  selling agentF) B) and E)
G) C) and D)

Question 19

Which of the following is a type of full-service merchant wholesaler?

Accepted Answer

A)  cash and carry wholesaler
B)  rack jobbers
C)  truck jobbers
D)  specialty merchandise wholesaler
E)  drop shippersF) A) and B)
G) C) and E)

Question 20

Three __________ are provided by self-,limited-,and full-service retailers.

Accepted Answer

A)  levels of distribution
B)  levels of involvement
C)  levels of service
D)  service commitments
E)  merchandise linesF) B) and C)
G) C) and D)

Exam 13: Retailing and Wholesaling

One of the biggest problems online retailers face is that nearly two-thirds of online shoppers make it to "checkout" and then leave the website to compare shipping costs and prices on other sites.Of the shoppers who leave,__________ percent do not return.

Correct Answer
verified

Which type of wholesaler carries a broad assortment of merchandise and performs all channel functions?

Correct Answer
verified

Brokers are independent firms or individuals who

Correct Answer
verified

Loblaws,a Canadian supermarket,features fruits and vegetables piled high on tables that have umbrellas.The idea behind this arrangement was to give Loblaws "a market feel." In terms of the retailing mix,this tactic is related to __________.

Correct Answer
verified

A wholly-owned extension of the producer that does not carry inventory,typically performs only a sales function,and is an alternative to agents and brokers is referred to as a __________.

Correct Answer
verified

Target has taken the "green" concept to its advertising agency and requires

Correct Answer
verified

A drugstore that sells pharmaceuticals,beauty aids,camera equipment,nonperishable grocery items,and automobile motor oil is an example of a retailer using

Correct Answer
verified

Most of the 1.1 million retail establishments in the United States,including hardware stores,convenience stores,clothing stores,and computer and software stores,are considered __________.

Correct Answer
verified

The retailing mix refers to

Correct Answer
verified

Stores that carry a broad product line,with limited depth,are referred to as __________.

Correct Answer
verified

In a(n) __________,an individual or firm contracts with a parent company to set up a business or retail outlet.

Correct Answer
verified

Which of the following is a type of full-service merchant wholesaler?

Correct Answer
verified

A number of U.S.-based retail chains have begun using check-out terminals that do not use clerks.This is an example of what level of service?

Correct Answer
verified

Limited- and single-line stores are often referred to as __________.

Correct Answer
verified

Explain the difference between breadth of line and depth of line.Be sure to include the definition of scrambled merchandising in your explanation.

Correct Answer
verified
Breadth of line means the store carries ...
View Answer

Correct Answer
verified

Three __________ are provided by self-,limited-,and full-service retailers.

Correct Answer
verified

Retailers that utilize and integrate a combination of traditional store formats and nonstore formats are referred to as __________.

Correct Answer
verified

Carla's Cards uses a __________ to sell and market the entire line of greeting cards.They design promotional plans,set prices,determine distribution policies,and make recommendations to Carla on product strategy.

Correct Answer
verified

There are three general forms of retail ownership: contractual system,corporate chain,and __________.

Correct Answer
verified

Exam 13: Retailing and Wholesaling

One of the biggest problems online retailers face is that nearly two-thirds of online shoppers make it to "checkout" and then leave the website to compare shipping costs and prices on other sites.Of the shoppers who leave,__________ percent do not return.

Correct AnswerverifiedShow Answer

Which type of wholesaler carries a broad assortment of merchandise and performs all channel functions?

Correct AnswerverifiedShow Answer

Brokers are independent firms or individuals who

Correct AnswerverifiedShow Answer

Loblaws,a Canadian supermarket,features fruits and vegetables piled high on tables that have umbrellas.The idea behind this arrangement was to give Loblaws "a market feel." In terms of the retailing mix,this tactic is related to __________.

Correct AnswerverifiedShow Answer

A wholly-owned extension of the producer that does not carry inventory,typically performs only a sales function,and is an alternative to agents and brokers is referred to as a __________.

Correct AnswerverifiedShow Answer

Target has taken the "green" concept to its advertising agency and requires

Correct AnswerverifiedShow Answer

A drugstore that sells pharmaceuticals,beauty aids,camera equipment,nonperishable grocery items,and automobile motor oil is an example of a retailer using

Correct AnswerverifiedShow Answer

Most of the 1.1 million retail establishments in the United States,including hardware stores,convenience stores,clothing stores,and computer and software stores,are considered __________.

Correct AnswerverifiedShow Answer

The retailing mix refers to

Correct AnswerverifiedShow Answer

Stores that carry a broad product line,with limited depth,are referred to as __________.

Correct AnswerverifiedShow Answer

In a(n) __________,an individual or firm contracts with a parent company to set up a business or retail outlet.

Correct AnswerverifiedShow Answer

Which of the following is a type of full-service merchant wholesaler?

Correct AnswerverifiedShow Answer

A number of U.S.-based retail chains have begun using check-out terminals that do not use clerks.This is an example of what level of service?

Correct AnswerverifiedShow Answer

Limited- and single-line stores are often referred to as __________.

Correct AnswerverifiedShow Answer

Explain the difference between breadth of line and depth of line.Be sure to include the definition of scrambled merchandising in your explanation.

Correct AnswerverifiedBreadth of line means the store carries ...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Three __________ are provided by self-,limited-,and full-service retailers.

Correct AnswerverifiedShow Answer

Retailers that utilize and integrate a combination of traditional store formats and nonstore formats are referred to as __________.

Correct AnswerverifiedShow Answer

Carla's Cards uses a __________ to sell and market the entire line of greeting cards.They design promotional plans,set prices,determine distribution policies,and make recommendations to Carla on product strategy.

Correct AnswerverifiedShow Answer

There are three general forms of retail ownership: contractual system,corporate chain,and __________.

Correct AnswerverifiedShow Answer

Correct Answer
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verified
Breadth of line means the store carries ...
View Answer

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